# New Year-Themed Luxury Campaigns The New Gucci Tiger Collection Celebrates the New Year By Amy Duong | Published 2022-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-tiger References: [hypebeast](https://hypebeast.com/2022/1/new-gucci-tiger-collection-year-of-the-tiger)  To celebrate the upcoming [Lunar New Year](https://www.trendhunter.com/trends/the-renewal-collection), which is also known to be the Year of the Tiger in accordance with the Lunar Calendar, the [luxury fashion house](https://www.trendhunter.com/trends/year-of-the-snake-collection) launches the [Gucci Tiger](https://www.trendhunter.com/trends/together-valentines-day) collection to celebrate. It is a campaign that is full of designs and pop-up experiences that are curated to welcome the new year. Some of the items include Gucci tees that have the graphic tiger emblem and the phrase reading "Gucci Tiger" in block lettering donned above donned with the 'GG' logo marked cardigans. This also has a placket for branding, followed by a black pullover sweater with the circular GG logo and a tiger icon to follow the same theme. The last item includes the sports jacket with contrasting sleeves. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Luxury Lunar New Year Collections:** Luxury fashion houses can create Lunar New Year-themed collections to celebrate the holiday and attract customers. - **Animal-themed Fashion:** Animal-inspired designs can be a trend for luxury fashion campaigns, providing a fresh take on classic pieces and attracting animal lovers. - **Pop-up Experiences:** Creative pop-up experiences can be a trend for luxury fashion campaigns, offering customers an immersive and unique brand experience. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can tap into the Lunar New Year holiday with themed collections and marketing campaigns, attracting Chinese consumers and those who celebrate the holiday. - **Animal Conservation:** Animal-inspired fashion campaigns can raise awareness for animal conservation and education, and even partner with conservation organizations for a greater impact. - **Experiential Marketing:** Luxury fashion brands can incorporate pop-up experiences and immersive marketing campaigns to offer customers a unique and memorable brand experience, setting themselves apart from competitors. ## Related on Trend Hunter - [Lunar New Year-Celebrating Collections](https://www.trendhunter.com/trends/lunar-new-year-2024-collection.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Inaugural New Year Fashions](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection.md) - [Lunar New-Year Luxury Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Lunar New Year-Inspired Jewelry](https://www.trendhunter.com/trends/lunar-new-year-collections.md)