# Nautical Fashion Illustrations The Gucci Style Summer 2012 Issue Features the Work of Malika Favre By Romina S. Cortellucci | Published 2012-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-style-summer-2012 References: [formfiftyfive](http://www.formfiftyfive.com/2012/05/malika-favre-gucci-style/) & [itunes.apple](http://itunes.apple.com/gb/app/gucci-style/id334876990?mt=8) The [Gucci](https://www.trendhunter.com/trends/springsummer-2024) Style Summer 2012 issue uses these adorably minimalist drawings to prepare for the long summer days. The illustrations, created by French graphic designer Malika Favre and commissioned by MeriMedia, were made for the new issue of the Italian fashion house's cutting-edge magazine Gucci Style. Gucci Style is the brand's venture into delivering, "Italian chic with just one click," as the App for the [iPhone](https://www.trendhunter.com/trends/city-guide-resorts) and [iPad](https://www.trendhunter.com/trends/made-on-ipad) claims. Using video-rich content and fun illustrations like Malika Favre's, the app gives some Gucci inspiration to users' wardrobes. Favre's illustrations use luxurious vacation spots for the fashion-forward as the setting for these chic Gucci ensembles. By using a nautical color palette, the drawings are ready for summer and beach bound. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion Illustrations:** Minimalist fashion illustrations are being used to create a unique style in fashion magazine. - **Digital Magazine:** Digital magazines with video-rich content are becoming popular among fashion brands. - **Nautical Fashion:** Nautical fashion using a blue and white color palette are becoming popular for summer fashion. ### Where This Applies - **Fashion Magazine:** Fashion magazines can use minimalist fashion illustrations to create a distinct style for their publications. - **Digital Publishing:** Digital publishing is being embraced by fashion brands by creating interactive content. - **Summer Fashion:** Summer fashion brands can use a nautical color palette to create classic and timeless apparel. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Collectible Luxury Fashion Dolls](https://www.trendhunter.com/trends/marsper-x-gucci.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md)