# Equestrain iPad Editorials The Gucci Style Fall 2012 Feature Boasts Digital Editorial Novelty By Alexandra Serrano | Published 2012-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-style-fall-2012 References: [designscene.net](http://www.designscene.net/2012/10/gucci-pre-fall-2012-benjamin-grillon.html) & [gucci](http://gucci.com) This [Gucci](https://www.trendhunter.com/trends/horsebit) Style Fall 2012 editorial is part of the label's digital [iPad](https://www.trendhunter.com/trends/pad-quill) magazine. Models Lenz Von Johnston, Nadja Bender, Lenz Von Johnston and Maud Welzen toy with the equestrian set and the [beautiful black horse](https://www.trendhunter.com/trends/year-of-the-horse-ss26) in this fashion story. The elegance of each garment pays homage to the classic DNA of Gucci's design ethos as styled by Erika Kurihara. Photographer Benjamin Grillon captures each stunning exit, connecting with models to make for elegant visuals. Though the quality of photography and garment are both note-worthy, the most striking feature of this editorial is that it was not commissioned for a print publication, but for an iPad application. This approach to fashion is forward-thinking and will resonate well with fashionistas who are tech-savvy. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Digital Editorial Magazines:** The industry of online magazines could disrupt traditional print publications by offering innovative and interactive content exclusively on digital platforms. - **Fashion and Technology Integration:** The trend of fashion entities creating online, interactive applications, and media platforms for their audiences creates a market for innovative fashion technology products and services. - **Equestrian-themed Fashion:** The exploration of equestrian style in fashion editorials presents a disruptive innovation opportunity for the creation of new products and designs that incorporate this theme. ### Who This Affects Most - **Fashion:** The fashion industry has a chance to embrace digital platforms to reach audiences that are tech-savvy and interactive. - **Media and Publishing:** The publishing industry has an opportunity to adopt digital platforms, including online magazines and applications to create niche content and keep up with the times. - **Technology:** There is an opportunity for tech companies to work with fashion companies to develop applications, software and interactive product lines for a new generation of fashion-oriented customers. ## Related on Trend Hunter - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Horse-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/horsebit-fine-jewelry-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md)