# Luxe Musical Fashion Campaigns The Gucci Showtime Campaign Celebrates the Golden Era of Hollywood By Amy Duong | Published 2019-02-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-showtime References: [highsnobiety](https://www.highsnobiety.com/p/gucci-showtime-ss19-campaign/) & [gucci](https://www.gucci.com/ca/en/) Luxury fashion house [Gucci](https://www.trendhunter.com/trends/springsummer-2024) recently unveiled its 'Gucci Showtime' campaign for the Spring/Summer 2019 season. It is both shot and directed by the talented Glen Luchford and celebrates [classic Hollywood during the golden era](https://www.trendhunter.com/trends/il-pranzo-campaign) of the 40s and 50s. The theatrical theme recalls films from the decades such as 'An American in Paris,' 'Cover Girl,' 'Singin' in the Rain,' 'Gentlemen Prefer Blondes,' 'The Band Wagon,' and 'There's No Business Like Show Business.' The glamorous concept is captured in the form of an old-school film that dresses characters in classic 40s fashion. They perform by singing and dancing in a synchronized routine that references the golden era. The new Spring/Summer 2019 Gucci Showtime campaign features Irving Berlin's song There's No Business Like Show Business.' Image Credit: Glen Luchford ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Fashion Campaigns:** Brands can leverage the audiences' love for vintage Hollywood to create fashion campaigns that tug at the heartstrings. - **Musical Fashion Ads:** The use of music and musical elements in fashion campaigns can create a deeper engagement with the audience. - **Theatrical Themes in Fashion Ads:** Using elements of theater such as singing and dancing in fashion advertisements can create a memorable and unique viewing experience that sets a brand apart. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can create campaigns that preserve the memories and aesthetics of past eras while promoting their modern collections. - **Music:** The immersive experience of a musical ad campaign could be applied by music brands to market their products and services in a more engaging manner. - **Entertainment:** The use of theatrical elements in ads and campaigns makes them similar to live concerts and performances, allowing the entertainment industry to explore new marketing avenues. ## Related on Trend Hunter - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md)