# Spooky Fantastical Runway Shows The 2018 Gucci Runway Featured Models Carrying Their Own Heads By Kalin Ned | Published 2018-02-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-runway References: [vogue](https://www.vogue.com/article/gucci-fall-2018-makinarium-special-effects) & [vogue](https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/gucci/slideshow/collection) The [Gucci](https://www.trendhunter.com/trends/gucci-men) runway for the Fall 2018 collection surprised the audience with its creatively cinematic motifs and spooky catwalk accessories. Luxurious designer Alessandro Michele launched the Gucci Ready-to-Wear outfits on a pale green operating theater, as the models were "carrying exact replicas of their heads in their hands." To keep up with the [fantastical and mythological style](https://www.trendhunter.com/trends/wild-rose-sparrow) of the 2018 Gucci runway, little dragons, horned fawns and other creatures burst into the spotlight. With such display of magically fictitious characters that are intermixed with high fashion, Alessandro Michele definitely puts into question the notions of individualism and transitive identity. Commenting on the integration of [high fashion designs](https://www.trendhunter.com/trends/auteur-studios-fall-2025) on a broader plane of societal influence, the Gucci runway show definitely carries not only visually cinematic and fashionable appeal, but also contains deeper connotative meanings that are up for discussion. Photo Credits: Yannis Vlamos/ Indigital.tv ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Cinematic Runway Shows:** The integration of cinematic motifs and fantastical elements into runway shows presents opportunities for immersive fashion experiences and storytelling through fashion. - **Blurring Boundaries of Identity:** Exploring transitive identity in fashion allows for innovative approaches to self-expression and challenging traditional notions of fashion. - **Mythological Fashion:** Incorporating mythological creatures and themes into fashion design opens up possibilities for unique and imaginative fashion creations. ### Sectors Adopting This - **Fashion:** The fashion industry can embrace the trend of cinematic runway shows and experiment with immersive experiences and storytelling through fashion. - **Entertainment:** The entertainment industry can collaborate with fashion designers to create visually stunning and narrative-driven runway shows that captivate audiences. - **Art:** The art industry can explore the intersection of fashion and identity, using fashion as a medium to challenge and provoke discussions about individualism and representation. ## Related on Trend Hunter - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md)