# Game-Inspired Luxe Sneakers The Gucci Rhyton Sneakers Receive a Makeover Influenced by SEGA By Amy Duong | Published 2018-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-rhyton References: [highsnobiety](https://www.highsnobiety.com/p/gucci-rhyton-sega-release-date-price) & [gucci](https://www.gucci.com/uk/en_gb/pr/men/mens-shoes/mens-sneakers/rhyton-gucci-print-leather-sneaker-p-523609DRW001000?utm_source=_UK_M__NQP&utm_medium=email&utm_campaign=18-07-03_PFRhytonSEGA18&utm_content=product) The iconic [Gucci](https://www.trendhunter.com/trends/gucci-slipon-sneaker) Rhyton sneakers drop in its latest iteration, drawing inspiration from the popular Japanese game developing label [SEGA](https://www.trendhunter.com/trends/timberland-x-sega). The luxury house has previously been influenced by SEGA, but this time -- the design cues are more subtle than usual. The newest sneaker reimagines the classic Rhyton while still nodding to the old-school gaming console with its coloration. The shoes are finished in a black leather material across its uppers and sit on top of a contrasting gum sole unit. SEGA's recognizable graphic font is translated in a red and white Gucci logo across the side of the shoe. The new [SEGA-inspired Gucci Rhyton sneakers](https://www.trendhunter.com/trends/higround-x-sega) are now available for purchase online and in retail locations at Gucci for the price of $884 USD. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Game-inspired Sneakers:** The integration of gaming aesthetics into luxury fashion creates a disruptive innovation opportunity for brands to tap into the growing crossover between gaming and fashion enthusiasts. - **Subtle Design Cues:** Incorporating subtle nods to iconic gaming brands like SEGA in product design offers a disruptive innovation opportunity for companies to appeal to nostalgia-driven consumer preferences. - **Luxury Gaming Collaborations:** Collaborations between high-end fashion brands and popular gaming labels like SEGA present disruptive innovation opportunities to create limited edition products that cater to both fashion and gaming audiences. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands can leverage game-inspired designs and collaborations to attract a younger, digitally-savvy consumer base and establish themselves as innovative leaders in the industry. - **Gaming:** The integration of gaming aesthetics into fashion presents a disruptive innovation opportunity for the gaming industry to expand its reach beyond traditional gaming platforms and engage with fashion-conscious consumers. - **Retail:** Retailers can benefit from game-inspired collaborations by offering exclusive products that appeal to both gaming and fashion enthusiasts, driving foot traffic and sales to their physical and online stores. ## Related on Trend Hunter - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Collaboration Gaming Console Timepieces](https://www.trendhunter.com/trends/anicorn-x-sega-megadrivegenesis.md) - [Gamer Heritage Boots](https://www.trendhunter.com/trends/timberland-x-sega.md) - [Branded Gaming Consoles](https://www.trendhunter.com/trends/branded-gaming-consoles.md) - [Italian-Made Classic Sneakers](https://www.trendhunter.com/trends/adidas-gazelle-indoor.md) - [Speedy Video Game-Inspired Sneakers](https://www.trendhunter.com/trends/sonic-the-hedgehog-x-reebok.md)