# Shimmering Starlet Ad Shorts The Gucci 'Premiere' Campaign Video Glimmers with Blake Lively By Alexandra Serrano | Published 2012-08-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-premiere-campaign-video References: [fashionista](http://fashionista.com/2012/07/watch-blake-lively-goes-golden-for-gucci-in-her-first-fragrance-film/) & [gucci](http://www.gucci.com) Old [Hollywood](https://www.trendhunter.com/trends/persol) glamour and stunning panoramas are brought into the spotlight wiht the [Gucci](https://www.trendhunter.com/trends/horsebit) 'Premiere' Campaign Video, starring Blake Lively. The sophisticated starlet brings a vintage allure to her debut as spokesperson for the perfume. The short film, directed by Nicolas Winding Refn is a stunning visualization of the fragrance's enchanting appeal. Lively sports a dazzling floor length Frida Giannini creation as she marvels on a stunning view of Hollywood. This panoramic sensation is provided by the infamous Sheats Goldstein Residence. As the advertisement progresses, Blake Lively then appears in another flowing Gucciesque garment as the struts through the desert. The Gucci 'Premiere' Campaign Video certainly does a fantastic job of selling captivating glamour with its opulent visual aesthetic. With the added glitz of golden girl Lively, the film gains an irresistible magnetism. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Old Hollywood Glamour:** Disruptive Innovation Opportunity: Explore ways to incorporate vintage aesthetics and classic glamour into modern products and campaigns. - **Enchanting Visualization:** Disruptive Innovation Opportunity: Develop immersive and visually stunning content to captivate consumers and showcase the appeal of products. - **Opulent Visual Aesthetic:** Disruptive Innovation Opportunity: Create visually extravagant and luxurious advertising campaigns to attract consumers and enhance brand image. ### Industries Being Reshaped - **Fashion:** Disruptive Innovation Opportunity: Introduce innovative designs that merge vintage styles with contemporary fashion trends. - **Perfume:** Disruptive Innovation Opportunity: Explore novel ways of presenting and promoting fragrances through visually appealing and immersive advertisements. - **Film and Advertising:** Disruptive Innovation Opportunity: Harness the power of sophisticated cinematography and storytelling techniques to create impactful advertising campaigns. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)