# Bohemian Sicilian Fashion Campaigns The Gucci Pre-Fall 2019 Campaign Focuses on Juxtaposition By Michael Hemsworth | Published 2019-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-prefall-2019-campaign References: [highsnobiety](https://www.highsnobiety.com/p/gucci-pre-fall-2019-campaign/) & [gucci](https://www.gucci.com/us/en/) The [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) Pre-Fall 2019 campaign has been unveiled by the fashion house as its latest photography lineup that seeks to put a number of different aesthetics in juxtaposition to one another to surprise and delight onlookers. The bohemian styles donned by the models in the campaign come as an eclectic contrast to the Selinunte Archaeological Park in Sicily where the shoot was located. Art direction for the shoot was done by Christopher Simmonds, while punk band Surfbort makes an appearance as models in the brand's latest designs. The Gucci Pre-Fall 2019 campaign was explained by the brand on [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) where it said, "In [Selinunte Archaeological Park] dating back to the 7th century BC is [Michele’s] contemporary take on the classical symposium — an after-banquet gathering with music and dancing, poetry recitals and long conversations.” Image Credit: Gucci / Glen Luchford ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Eclectic Fashion:** Combining various styles and aesthetics to create unique and surprising new looks. - **Location-based Advertising:** Brands promoting their products or services by utilizing the characteristics of a specific location. - **Musical Modeling:** Incorporating musicians as models to add a unique and dynamic element to fashion campaigns. ### Industries Being Reshaped - **Fashion Industry:** Utilizing various styles, locations, and models to create visually striking and memorable campaigns. - **Tourism Industry:** Partnering with fashion brands to promote tourism opportunities in specific locations through fashion campaigns. - **Music Industry:** Collaborating with fashion brands to showcase musicians and add an edgy and creative element to fashion campaigns. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)