# 70s Chic Fashion Ads The Gucci Pre-Fall 2014 Campaign Stars Anja Rubik and Clement Chabernaud By Meghan Young | Published 2014-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-prefall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/anja-rubik-gets-70s-chic-gucci-pre-fall-2014-campaign/) & [gucci](http://www.gucci.com/us/home) The [Gucci](https://www.trendhunter.com/trends/springsummer-2024) Pre-Fall 2014 ad campaign embraces a 70s vibe. Of course, that has more to do with the fashion designs themselves than anything else considering that the photoshoot takes place in studio against a basic grey backdrop. From the baggy sweaters and aline overcoats to platform booties and colorful pants, the retro influence is strong with this collection. Lensed by photography duo Mert Alas and Marcus Piggott, the Gucci Pre-Fall 2014 ad campaign stars model Anja Rubik alongside male model Clément Chabernaud. The two complement each other perfectly. Granted his looks are much more subdued save for a bright red turtleneck sweater, which provides an anchor to her jewel-toned wardrobe. The looks are accessorized with [statement bags](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **70s Fashion Revival:** Brands can take advantage of the popularity of retro fashion by incorporating elements of 70s style in their new collections. - **Nostalgic Advertising:** Companies looking to tap into the emotional appeal of the past can embrace nostalgic advertising techniques in their campaigns. - **Retro Photography:** By incorporating elements of vintage photography, brands can create a sense of nostalgia and appeal to consumers' desire for authenticity. ### Who This Affects Most - **Fashion:** Clothing and accessories brands can create new collections that incorporate 70s-style elements to capture consumers' embrace of retro fashion. - **Advertising:** Marketing agencies can create campaigns that leverage nostalgic themes to appeal to consumers' emotions and desires. - **Photography:** Photography studios can offer retro-themed photoshoots to tap into the growing trend of 70s-style fashion and nostalgia. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)