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# Somber Marsala Designs
The Gucci Pre Fall 2015 Collection Incorporates Pantone's Color of the Year

By Erin Fox | Published 2014-12-11 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-pre-fall-2015
References: [fashionising](http://www.fashionising.com/lookbook/b--gucci-pf-15-look-book-82436.html) & [gucci](http://www.gucci.com/ca-en/home)

It's no feat that the [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) Pre Fall 2015 collection is incorporating [Pantone's](https://www.trendhunter.com/trends/pantone-dualities) color of the year, marsala. The 70s styled collection heavily weighs on the deep crimson undertones in the clothing. With multi-colored fur jackets, marsala leather dresses and teal trench coats, the Gucci Pre Fall 2015 is looking to be a profitable collection.

Unbeknown to most, both Pre Fall and Resort collections are the most profitable collections of the year. The strong Gucci woman shows through the clothing and makes the clothing a signature to the Italian fashion house. Deep V-neck dresses with short fluttering sleeves and empire waist items are making a prominent stature in the collection. The Gucci Pre Fall 2015 collection will hit sores come June 2015.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 96% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Why This Trend Is Growing

- **Marsala Fashion:** As Pantone's color of the year, marsala is an opportunity for fashion brands to innovate with bold and deep crimson undertones.
- **Profitable Pre-fall Collections:** Pre-Fall and Resort collections can be the most profitable for fashion brands, creating a trend towards prioritizing these collections.
- **70s-inspired Styles:** The 70s-styled Gucci Pre Fall 2015 collection presents an opportunity for other fashion brands to create designs that incorporate retro trends and colors.

### Industries Being Reshaped

- **Fashion:** The incorporation of Pantone's marsala color in fashion presents an opportunity to offer bold designs that capture the essence of the trend.
- **Retail:** Pre-Fall and Resort collections offer a profitable opportunity for retailers to stock and market the newest trends in fashion.
- **Marketing:** Marketing strategies that focus on trends like marsala color and 70s-inspired styles can become a unique selling proposition for fashion brands and retailers alike.

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