# Threesome Fashion Campaigns The Gucci Pre-Fall 2010 Ads Star Raquel Zimmermann and Joan Smalls By Meghan Young | Published 2010-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-pre-fall-2010 References: [fabsugar](http://www.fabsugar.com/home?page=0#post_9172874) & [gucci](http://www.gucci.com) Although extremely sophisticated, I can't help but think that there is definitely a little risque eroticism going on in the Gucci Pre-Fall 2010 campaign. They may be dressed head to toe in sleek, sophisticated autumn outfits, but their poses belie a certain amount of sexual tension. Considering that these Gucci Pre-Fall 2010 ads star Raquel Zimmermann and Joan Smalls, that tension may just be a natural byproduct when you throw two hotties together. Add another, and it's game over. Check out the featured gallery and see this steamy desert spread for yourselves. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Risque Fashion Campaigns:** Creating fashion campaigns that combine sophistication with a hint of eroticism can attract attention and engage audiences. - **Sexual Tension in Advertising:** Exploring the use of sexual tension in advertising can add intrigue and captivate viewers. - **Three Models in Fashion Ads:** Utilizing multiple models in fashion campaigns can create dynamic visuals and enhance brand storytelling. ### Who This Affects Most - **Fashion and Luxury:** Fashion brands can disrupt the industry by pushing boundaries and incorporating risque elements into their campaigns. - **Advertising and Marketing:** In the realm of advertising, embracing sexuality and tension can lead to innovative and attention-grabbing campaigns. - **Photography and Creative Arts:** Photographers and creative professionals can experiment with portraying sexual tension in their work, adding an extra layer of depth and intrigue. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)