# Luxury Getaway AR Lenses Snapchat's Gucci Portal Lens Shares a Beach Filled with Accessories By Laura McQuarrie | Published 2019-11-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-portal-lens References: [engadget](https://www.engadget.com/2019/11/13/snapchat-portal-lens-gucci/) & [snapchat](https://www.snapchat.com/) [Snapchat](https://www.trendhunter.com/trends/snapchat-winter-village) is now sharing a [Gucci](https://www.trendhunter.com/trends/Gucci-Town) Portal Lens that transports users into an interactive virtual 3D world. The augmented reality portal is part of Gucci's Gift Giving campaign and places Snapchat users on a psychedelic island that's full of products from the luxury brand. The fantastical island is full of not just [high-end handbags and accessories](https://www.trendhunter.com/trends/tag-bag) but also unconventional additions like a Christmas tree, palm trees that drop candy canes and snowmen. The imaginative virtual world gives fans the chance to connect with Gucci and its products in a way that's immediate, artful and otherwise impossible in the real world. The Gucci Portal Lens can be accessed via its unique Snapcode or found on Snapchat's in-app Lens Carousel. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Shopping:** Luxury brands can create interactive virtual worlds that allow customers to explore and connect with products in a unique way. - **Gamification of Marketing:** Brands can use creative and interactive lenses to promote products in a fun and engaging way on social media platforms. - **Augmented Reality Branding:** Using AR technology to create immersive and memorable brand experiences for customers. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion companies can adopt AR technology to create virtual experiences and provide customers with a unique way to shop their products. - **Social Media:** Social media platforms can continue to innovate and offer marketers new ways to engage with customers via interactive lenses and AR technology. - **Retail:** Retailers can incorporate AR technology to create more engaging in-store experiences and provide customers with a seamless omni-channel experience. ## Related on Trend Hunter - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md)