# Live Luxury Shopping Services Gucci Live is for Personalized Online Luxury Shopping By Laura McQuarrie | Published 2020-06-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-live References: [luxurylaunches](https://luxurylaunches.com/fashion/cant-visit-a-gucci-store-gucci-live-will-bring-personalised-online-shopping-to-you.php) Consumers are understandably wary about returning to their favorite stores and retailers are adapting by offering [live shopping experiences](https://www.trendhunter.com/trends/247-live-shopping)—as seen with [Gucci Live](https://www.trendhunter.com/trends/Gucci-Town). With this new in-store shopping service, potential Gucci clients are connected with a personalized advisor who shows off the latest offerings within a "faux luxury store"—a space specifically equipped with cameras and lighting to support what Gucci calls "remote clienteling." With mobile devices and laptops, staff communicates with shoppers in a way that saves them from having to physically visit the store space to see the available items on display. [Live shopping services and apps](https://www.trendhunter.com/trends/aritzias-new-app) are emerging to give consumers a new way to participate in e-commerce, especially in highly interactive ways that feels like a hybrid of the online and in-store experience. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Live Shopping Services:** Live shopping services and apps are emerging to give consumers a new way to participate in e-commerce. - **Virtual Personal Shopping:** Virtual Personal Shopping services is offering consumers an interactive online shopping experience. - **Remote Clienteling:** Remote clienteling is becoming the new trend in the luxury shopping industry, creating a personalized shopping experience without leaving home. ### Sectors Adopting This - **Luxury Retail:** The luxury retail industry is adapting to the current climate by offering live shopping services to deliver a personalized shopping experience. - **E-commerce:** E-commerce is being transformed by offering live shopping services to enhance the virtual shopping experience. - **Fashion and Apparel:** Fashion and apparel brands are utilizing live shopping services to connect with their customers remotely and offer a unique shopping experience. ## Related on Trend Hunter - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md)