# Biodegradable Luxury Lenses These Gucci 'Liquid Wood' Sunglasses are Unexpectedly Eco-Friendly By Courtney Scharf | Published 2012-05-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-liquid-wood-sunglasses References: [designtaxi](http://designtaxi.com/news/352643/Gucci-Reveals-Liquid-Wood-Biodegradable-Sunglasses/) & [news.cnet](http://news.cnet.com/8301-17938_105-57443166-1/guccis-liquid-wood-sunglasses-can-biodegrade/) Made out of a unique blend of metals and mineral glass, these [Gucci](https://www.trendhunter.com/trends/gucci-off-the-grid-collection) 'Liquid Wood' sunglasses are a shining example of how luxury brands can appropriate eco-consciousness into designs. Sleek as other Gucci designs but with a biodegradable feature, these specs will allow buyers to feel good about picking up a pair of these summer-ready sunnies. What's wonderful about this new endeavor for the luxury brand is that it's creating a range of styles to use with this material. Whether you're a big sunglasses kind of person or more of an aviator fan, there's a chance that there's something here for many buyers. Though they haven't been released yet, these bio-friendly accessories are creating tons of buzz, which is a huge indication that they will do exceedingly well. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Biodegradable Luxury Lenses:** Disruptive innovation opportunity: Develop biodegradable materials and designs for luxury eyewear products. - **Eco-conscious Luxury Fashion:** Disruptive innovation opportunity: Create sustainable and eco-friendly products in the luxury fashion industry. - **Buzzworthy Bio-friendly Accessories:** Disruptive innovation opportunity: Design and market biodegradable accessories that generate significant consumer interest and demand. ### Sectors Adopting This - **Luxury Eyewear:** Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials into luxury eyewear products. - **Fashion:** Disruptive innovation opportunity: Integrate environmentally conscious practices and materials into the fashion industry. - **Accessories:** Disruptive innovation opportunity: Develop and promote accessories made from biodegradable materials to meet growing consumer demand for sustainable products. ## Related on Trend Hunter - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Textured Wood-Inspired Eyewear](https://www.trendhunter.com/trends/issey-miyake-eyes.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md)