# Candy-Themed Children's Apparel The Gucci Kid's Summer Line is Colorful and Candy-Themed By Madison Mackay | Published 2018-01-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-kids-summer-line References: [hypekids](https://hypekids.com/2018/1/gucci-spring-summer-2018-collection-lookbook) & [gucci](https://www.gucci.com/ca/en/ca/children-c-children?gclid=Cj0KCQiAtJbTBRDkARIsAIA0a5ObK5FPpFJLZf86xx1gp9ZzOhmVjc-fDcPl0HGqmFWW5QfHU0iKymcaAgoSEALw_wcB) The new [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) Kid's Summer line is bright, airy, colorful and covered in candy. Just in time for the warm weather, the brand's newest line of [children's apparel](https://www.trendhunter.com/trends/remake-by-burberry) is its boldest yet. Featuring animal motifs such as tigers, giraffes and wolves, these vibrant patterns are perfect for kids. Keeping true with the brand's iconic style, this line includes the Gucci classic red and green stripes throughout the entire collection. Including spring and summer essentials such as lightweight jackets, t-shirts, skirts, headwear, dresses and accessories like socks and bags. These [candy-themed, summer-ready clothes](https://www.trendhunter.com/trends/candy-drop) will make any kid feel like they stepped right off the runway. Gucci Kid's summer line is available now online and in-store worldwide, just in time for the winter to end and summer to begin. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Candy-themed Children's Apparel:** Candy-themed children's apparel is gaining popularity as seen with Gucci Kid's bright and colorful summer line. - **Animal Motifs in Children's Fashion:** Animal motifs are a growing trend in children's fashion as evidenced by Gucci Kid's latest collection featuring tigers, giraffes, and wolves. - **Luxury Brands Targeting Children's Market:** Luxury brands are taking notice of the children's market as shown by Gucci Kid's newest line that keeps true with the brand's iconic style. ### Industries Being Reshaped - **Children's Fashion:** The children's fashion industry has an opportunity for disruptive innovation by incorporating playful and creative themes, motifs, and colors like Gucci Kid's candy-themed summer line. - **Luxury Fashion:** The luxury fashion industry can tap into the growing market of children's fashion by targeting affluent parents who want their children to dress stylishly as seen with Gucci Kid's latest collection. - **Retail:** Retailers have an opportunity for disruptive innovation by expanding their inventory to include high-end children's fashion lines like Gucci Kid's summer line, which can attract more affluent customers. ## Related on Trend Hunter - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Children-Catered Luxe Festive Collections](https://www.trendhunter.com/trends/louis-vuitton-holiday.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md)