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# High Class Kicks
The Gucci Icon Sneaker Collection are Toyko-Inspired

By Ryan Hinkson | Published 2010-06-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-icon-sneaker-collection
References: [hypebeast](http://hypebeast.com/2010/06/gucci-icon-temporary-tokyo-exclusive-collection/) & [gucci](http://www.gucci.com/us/us-english/gucci-news/gucci-icon-temporary/)

The [Gucci](https://www.trendhunter.com/trends/gucci-slipon-sneaker) [Icon](https://www.trendhunter.com/trends/oakley-edge-icon) sneaker collection is being released in conjunction with and to celebrate the opening of the Gucci Icon pop-up store in Tokyo.

The Gucci Icon sneaker collection will consist of 14 pairs of shoes. These luxury athletic shoes come in a wide range of colors and materials. The styles vary from high-cut court shoes the [premium leather slip ons](https://www.trendhunter.com/trends/black-tie-20). Better get a pair fast, as the Tokyo pop-up location is only a temporary outlet.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 90% | Activity: 70% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Athletic Shoes:** The trend of luxury athletic shoes presents an opportunity for brands to combine style and function, appealing to consumers looking for high-end footwear for both sports and fashion.
- **Pop-up Stores:** The growing popularity of pop-up stores provides a disruptive innovation opportunity for businesses to create unique, temporary retail experiences that generate excitement and exclusivity for their products.
- **Limited Edition Collections:** The trend of limited edition collections allows brands to create a sense of urgency and exclusivity, attracting consumers who desire unique and rare products.

### Sectors Adopting This

- **Fashion Retail:** The fashion retail industry can leverage the trend of luxury athletic shoes to offer high-end sneakers that cater to fashion-conscious consumers seeking both style and performance.
- **Retail Innovation:** Pop-up stores present a disruptive innovation opportunity for the retail industry, allowing brands to create engaging and exclusive shopping experiences that drive customer interest and sales.
- **Branded Footwear:** The trend of limited edition collections opens up opportunities for the branded footwear industry to release unique and exclusive shoe collections that appeal to collectors and fashion enthusiasts.

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