# Graphic Novel Fragrance Ads The Gucci Guilty Trailer Takes Cues from the Underground By Allison Love | Published 2010-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-guilty References: [ww.notcot.org](http://ww.notcot.org/post/33568) & [youtube](http://www.youtube.com/watch?v=7QZR67iI4vE) The newest [Gucci](https://www.trendhunter.com/trends/together-valentines-day) Guilty fragrance takes a difference approach to advertising with its graphic novel-style trailer. The trailer, which was created by famed graphic novelist Frank Miller (who created the movie 'Sin City'), is a dark and edgy approach to the typical fruity scents of female fragrances. The mini movie features Evan Rachel Wood and Chris Evans as lovers in a dangerous time. The Gucci Guilty trailer is called 'Friendly Fires' and is an innovative take on [fragrance marketing](https://www.trendhunter.com/trends/art-of-perfuming). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 12% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Graphic Novel-style Ads:** Brands can leverage graphic novel-style ads to create edgy and dark ads that resonate with customers. - **Innovative Fragrance Marketing:** Fragrance brands can use innovative and creative approaches to stand out in an otherwise saturated market. - **Collaborative Advertising:** Collaborating with famous creators, like graphic novelists, for advertising campaigns can offer unique and compelling results. ### Who This Affects Most - **Fragrance:** Brands in the fragrance industry can harness innovation to create more compelling and creative marketing approaches. - **Media and Entertainment:** Graphic novel-style ads can be leveraged by media and entertainment companies to create engaging ads for their content and products. - **Fashion:** Fashion brands can draw inspiration from unique marketing approaches, like graphic novels, to set themselves apart in the industry. ## Related on Trend Hunter - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Metaverse Fragrance Experiences](https://www.trendhunter.com/trends/armani-beauty-fragrance.md)