# Star-Backed Fragrance Ads The Gucci Guilty Jared Leto Ad Imagines Him Inheriting a Luxe Villa By Riley von Niessen | Published 2016-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-guilty-jared-leto References: [hypebeast](http://hypebeast.com/2016/9/jared-leto-stars-in-guccis-latest-guilty-campaign) & [gucci](http://www.gucci.com/‎) A new [Gucci](https://www.trendhunter.com/trends/gucci-decor-2) Guilty Jared Leto ad considers what it would be like if the actor were to suddenly have access to an [elaborate home in Venice](https://www.trendhunter.com/trends/luxury-fragrance1). Throughout the ad, he's shown along with Julia Hafstrom and Vera Van Erp. He's shown watching the women interact from a bed which he lies shirtless on and later bathes with one romantically. All the while, the Gucci Guilty Jared Leto ad is coupled with classical music, speaking to the elegance of the villa being pictured, as well as the lavish nature that the brand looks to maintain. The video ends with the actor shown in bed along with the two women, further suggesting the liberated and sensuous experiences being had by the three. Following this is imagery of the fragrance, which is made to link to previous imagery. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 36% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Star-backed Fragrance Ads:** Create star-backed fragrance ads that immerse viewers in luxurious and aspirational settings. ### Where This Applies - **Fragrance:** Incorporate star power and extravagant settings in fragrance ads to captivate consumers and enhance brand image. ## Related on Trend Hunter - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Romantic Luxury Home Décor](https://www.trendhunter.com/trends/gucci-decor-2.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Eco Luxury Fragrances](https://www.trendhunter.com/trends/a-floral-verse.md)