# Topless Fragrance Ads The Gucci Guilty Campaign Stars Chris Evans and Evan Rachel Woods By Meghan Young | Published 2010-12-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-guilty-campaign References: [justjared.buzznet](http://justjared.buzznet.com/2010/12/19/chris-evans-new-gucci-guilty-ad/) & [gucci](http://www.gucci.com) The [Gucci](https://www.trendhunter.com/trends/together-valentines-day) Guilty campaign treats you to some sultry shots of Chris Evans and Evan Rachel Wood. Darker and grittier than the commercial, these particular prints show a chemistry between the two actors that has grabbed the Gucci Guilty ads loads of attention. Considering that this chemistry is so palpable, I'm not surprised that the Gucci Guilty campaign has continued to use these two stars to [promote the fragrance](https://www.trendhunter.com/trends/dior-addict-1). Let's hope that they still have a few more coming our way. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Sensual Advertising:** Brands can use sensual advertising to get the attention of the audience and create a lasting impact on them. - **Celebrity Endorsement:** Brands can use celebrity endorsement to create a connection with the audience and increase their credibility. - **Continued Use of Successful Campaign:** Brands can continue to use successful campaigns to keep their brand in people's minds and build brand loyalty. ### Industries Being Reshaped - **Fragrance Industry:** Fragrance industry can use sensual advertising and celebrity endorsement to promote their products and create a unique brand identity. - **Fashion Industry:** Fashion industry can use sensual advertising and celebrity endorsement to create a strong connection with their customers and increase brand loyalty. - **Cosmetic Industry:** Cosmetic industry can use sensual advertising and celebrity endorsement to promote their products and create a unique brand identity, similar to the fragrance and fashion industries. ## Related on Trend Hunter - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md)