# Pastel 60s Fashion Ads The Gucci Fall 2014 Campaign Stars Raquel, Anja, Suvi and Natasha By Meghan Young | Published 2014-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/gucci-fall-winter-2014-campaign/) & [gucci](http://www.gucci.com/ca-en/home) Two things stand out immediately in the [Gucci](https://www.trendhunter.com/trends/horsebit) Fall 2014 ad campaign: the pastel palette and its [60s era influence](https://www.trendhunter.com/trends/prefall-2026-collection). The colorful retro focus is sure to attract many women this autumn season, especially since it maintains the carefree nature of summer, something many will not want to give up after the tough winter that just passed. The Gucci Fall 2014 ad campaign was shot in studio by photography duo Mert Alas and Marcus Pigott. It stars models Raquel Zimmermann, Anja Rubik, Suvi Koponen and Natasha Poly. Clad in A-line skirts, puffer jackets and riding boots, they are sophisticated and feminine, a perfect combination for fall. The fashionable outfits are finished with [understated beauty looks](https://www.trendhunter.com/trends/il-pranzo-campaign) that go with their casual attitudes. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Pastel 60s Fashion:** Opportunity for fashion brands to incorporate pastel colors and 60s-inspired designs in their collections. ### Where This Applies - **Fashion Industry:** Disruptive innovation opportunity for fashion brands to create retro-inspired collections for the autumn season. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)