# Fake Ads Prankster Gets Fake Gucci Ad Published in Magazine (Mag Gets Ripped Off) By thischick | Published 2007-03-03 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-faker-bilks-magazine-out-of-50000 References: [hollywood.outsidethebeltway](http://hollywood.outsidethebeltway.com/2007/02/swiss-newspaper-falls-for-pranksters-fake-gucci-ad/) So how do you go about ripping-off [Gucci](https://www.trendhunter.com/trends/la-famiglia-campaign) & a national magazine publication for $50,000? Number One: You call up a [huge Swiss media magazine](https://www.trendhunter.com/trends/switzerland-is-fake) that is not too keen in the fact-checking department. Number two: You tell them you want your Gucci two page spread featured in their magazine. Number three: Once they agree to publish it, you direct them to send the bill to Gucci. Number four: After publication, sit back and enjoy the fall-out when both companies realize they've been had. Number five: Make sure to buy copies for everyone you know, because your [15 minutes of fame](https://www.trendhunter.com/trends/i-can-fix-him) is already half over! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Fake Advertising:** As more companies rely on online advertising, fake ads have the potential to become a widespread problem. - **Media Fact-checking:** As more companies rely on media outlets for advertising, the need for accurate fact-checking becomes increasingly important. - **Brand Reputation:** As more fake ads are circulated, it could lead to damaging effects on a brand's reputation. ### Sectors Adopting This - **Fashion:** The fashion industry could be at risk of damage to their brand reputation through the circulation of fake ads. - **Marketing & Advertising:** The marketing and advertising industry may need to reevaluate their fact-checking and verification processes to prevent the spread of fake ads. - **Media & Publishing:** The media and publishing industry may need to allocate more resources to ensure factually accurate content is being published in their magazines. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Youth Intern Social Stunts](https://www.trendhunter.com/trends/intern-social-stunt.md) - [Spoof Sparkling Water Cans](https://www.trendhunter.com/trends/can-of-art.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md)