# Fashion Brand Cocktails The Gucci Elisir d'Elicriso Cocktail is Made with Local Botanicals By Michael Hemsworth | Published 2022-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-elisir-delicriso References: [uncrate](https://uncrate.com/gucci-elisir-delicriso-cocktail/) & [gucciosteria](https://www.gucciosteria.com/en)  The [Gucci](https://www.trendhunter.com/trends/elisir-delicriso) Elisir d'Elicriso cocktail is a premium libation created for discerning, fashion-conscious consumers to enjoy this summer. The cocktail was created in collaboration with Assistant Director of Mixology Giorgio Bargiani at the Connaught Bar in London, and boasts a blend of local herbs, botanicals and elicriso oil. The product is mixed with straight sipping and mixing in mind, and comes packages in an [elegant glass bottle](https://www.trendhunter.com/trends/gardenista) to further drive home the high-end nature of the cocktail. The Gucci Elisir d'Elicriso cocktail is available exclusively in Italy and at the Gucci Giardino 25 cafe for consumers to pick up. The cocktail offers a decidedly high-end alternative to the existing range of [premixed canned cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails) on the market to satiate demand for something fresh and new. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fashion-branded Cocktails:** Fashion brands are collaborating with mixologists to create premium, high-end cocktails for discerning, fashion-conscious consumers. - **Locally-sourced Ingredients:** Mixologists are incorporating local herbs, botanicals, and oils to create unique and artisanal cocktails that reflect the flavors of their region. - **Premium Packaging:** Cocktail brands are elevating the drinking experience with elegant packaging that emphasizes the luxury and high-end nature of their product. ### Industries Being Reshaped - **Fashion:** Fashion brands can partner with mixologists and create branded cocktails to offer a new and innovative way to express their brand and lifestyle. - **Hospitality:** Bars and restaurants can incorporate locally-sourced ingredients into their cocktail menus to add a unique and artisanal touch that appeals to consumers seeking new and authentic experiences. - **Packaging:** Packaging companies can create custom designs for premium cocktails that emphasize the luxury and high-end nature of the product and help it stand out on the shelf. ## Related on Trend Hunter - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Italian Heritage Spirit Bottles](https://www.trendhunter.com/trends/pernod-ricard-x-missoni.md) - [Chocolate Cherry Cocktails](https://www.trendhunter.com/trends/chocolate-cherry-cocktail.md) - [Luxury Gin Bottle Collabs](https://www.trendhunter.com/trends/malfy-gin-x-missoni.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Interesting Fruit-Forward Cocktails](https://www.trendhunter.com/trends/hugos-cocktails.md) - [Bar-Strength Gourmet Cocktails](https://www.trendhunter.com/trends/gather-gourmet-cocktails.md) - [Italian Cafe Culture-Inspired Cocktails](https://www.trendhunter.com/trends/new-nio-cocktails.md)