# 360-Degree E-Commerce Shops The New Gucci E-Commerce Site Features an Editorial Section By Rebecca Byers | Published 2016-03-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-ecommerce References: [ignant.de](http://www.ignant.de/2016/03/30/guccis-elegant-ecommerce-redesign/) The new [Gucci](https://www.trendhunter.com/trends/gucci-visions) e-commerce website is an [immersive visual experience](https://www.trendhunter.com/trends/asos-live) characterized by its stunning creative vision and the ability to view each piece via 360-degree video. The website also features a new editorial section, which it hopes to be a "visually compelling exploration" of creative director Alessandro Michele's collections that will likely be as valuable as seeing the clothes for themselves in-store. The new Gucci e-commerce experience is a great opportunity to strengthen consumer awareness of its lifestyle aesthetic, while it also highlights a product's best uses with features like the "Wear With" look suggestion tool. The new Gucci e-commerce experience is accessible in five languages across 23 countries. The new editorial section of the e-commerce site is titled 'The Agenda' and will feature exclusive brand content. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Immersive Visual Experiences:** The Gucci e-commerce site's 360-degree video feature offers an opportunity for brands to create engaging and immersive online shopping experiences. - **Editorial E-commerce:** The inclusion of an editorial section on the Gucci e-commerce site presents an opportunity for brands to provide valuable content and storytelling to enhance the customer experience. - **Multilingual E-commerce:** The availability of the Gucci e-commerce site in multiple languages showcases the potential for brands to expand their global reach and cater to a diverse customer base. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage immersive visual experiences and editorial e-commerce to create unique and engaging online shopping experiences. - **Retail:** The retail industry can adopt immersive visual experiences and multilingual e-commerce strategies to enhance the online shopping experience and expand their customer base. - **Luxury Brands:** Luxury brands can utilize immersive visual experiences and editorial e-commerce to showcase their brand story, create a sense of exclusivity, and engage with their high-end customers. ## Related on Trend Hunter - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [AI-Powered Ecommerce Technologies](https://www.trendhunter.com/trends/hugo-boss-2.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md)