# Flirty Floral Campaigns The Gucci Cruise 2012 Campaign is Sweet and Simple By Souzan Michael | Published 2011-10-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-cruise-2012 References: [stupiddope](http://stupiddope.com/2011/10/24/gucci-cruise-2012-campaign/) & [blog.megamodelagency](http://blog.megamodelagency.com/2011/10/19/gucci-cruise-2012-karmen-pedaru/) Fresh off the success of the [Gucci](https://www.trendhunter.com/trends/la-famiglia-campaign) Spring 2012 show in Milan last month, the Gucci Cruise 2012 campaign has been released and it is just as stunning. Modeled by Karmen Pedaru (who has seemingly been in every [big name fashion campaign](https://www.trendhunter.com/trends/contemporary-femininity) lately) and Lenz von Johnston, and shot by famed photography duo Mert Alas and Marcus Piggott of Mert and Marcus, Gucci's Cruise collection is vibrant and warm. Featuring "flowy dresses, classic turtlenecks, printed pants suits, [handbags, wedge shoes, sandals and heels](https://www.trendhunter.com/trends/galleria-handbag)," according to stupidDOPE.com, the Gucci Cruise 2012 collection is perfect for the working woman who wants to spice up her professional attire. If you want to add a bit of color to your look and can afford to do so with one of the most glamorous brands in the world, then you'll definitely want to add some Gucci to your wardrobe. For everyone else (including myself, of course) who can't afford to have the double G logo hanging in your closet, you'll still love lusting after the Gucci Cruise 2012 collection. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 84% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Stylish Cruise Fashion:** Fashion brands should explore creating stylish and vibrant cruise fashion collections to attract modern and working-class women. - **Floral Themed Campaigns:** Fashion brands should incorporate floral themes in their campaigns to appeal to fashion-conscious individuals. - **Shot by Famous Photographers:** The use of renowned fashion photographers in capturing models can add a unique touch to fashion campaigns. ### Sectors Adopting This - **Fashion:** Fashion brands must take inspiration from Gucci's vibrant Cruise 2012 Campaign, creating fashion for working class women. - **Photography:** Fashion brands can hire skilled photographers to bring a unique touch to their campaigns. - **Advertising:** Fashion brands must keep up with modern trends, like the use of floral themes, to attract and engage their target audience. ## Related on Trend Hunter - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making High Jewelry Collections](https://www.trendhunter.com/trends/2025-high-jewelry-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Romantic Luxury Home Décor](https://www.trendhunter.com/trends/gucci-decor-2.md)