# Fashion House Diversity Plans Gucci Changemakers Has Launched a Scholarship and Community Fund By Ell Smith | Published 2019-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-changemakers References: [hypebae](https://hypebae.com/2019/3/gucci-changemakers-scholarship-program-diversity-initiatives-announcement-dapper-dan) & [harpersbazaar](https://www.harpersbazaar.com/fashion/designers/a26857512/gucci-changemakers-diversity/) In an effort to overcome its controversial last month, the Italian fashion house, [Gucci](https://www.trendhunter.com/trends/la-famiglia-campaign) has launched a series of diversity plans, including a campaign entitled 'Gucci Changemakers,' which is offering a community fund and a scholarship program. The community fund will offer a $5 million investment, with these funds being donated to "non-profits that benefit communities of color in North America.” To ensure the selected non-profits have a great long-term impact on the community, it will be led by a council of "cultural figures and changemakers." Meanwhile, the brand's newly introduced scholarship program will offer $20,000 USD to deserving students with an interest in fashion. In addition to both of these efforts, Gucci is launching a third leg of the program that enables employees to take paid time off to volunteer for specific programs. Image Credit: STEVEN “SWEATPANTS” IRBY ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Diversity Plans:** Creating diversity plans and initiatives within fashion houses to promote inclusivity and reduce controversy. - **Community Fund:** Establishing community funds to invest in non-profits that benefit communities of color and drive positive change. - **Scholarship Program:** Introducing scholarship programs to support deserving students interested in pursuing a career in fashion. ### Sectors Adopting This - **Fashion:** Implementing diversity plans and initiatives to address inclusivity issues in the fashion industry. - **Non-profit:** Exploring opportunities to partner with fashion houses and secure funding from community funds to benefit communities of color. - **Education:** Collaborating with fashion houses to develop scholarship programs and support aspiring fashion students. ## Related on Trend Hunter - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Inclusive Artist Grant Programs](https://www.trendhunter.com/trends/samuel-ross-1.md) - [Child Protection Partnerships](https://www.trendhunter.com/trends/national-childrens-alliance.md)