# Personalized Designer Sneakers A Gucci Bespoke Service is Now Available Through MyTheresa.com By Jana Pijak | Published 2017-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-bespoke-service References: [buro247.me](http://www.buro247.me/fashion/buro-loves/mytheresa-x-gucci-launch-bespoke-service.html) & [MyTheresa](http://MyTheresa.com) Luxury fashion brands are no stranger to customization, and a new [Gucci](https://www.trendhunter.com/trends/shift-sneaker) Bespoke Service aims to cater to consumers seeking a highly personalized online shopping experience. Available through e-commerce website MyTheresa.com, the new Gucci bespoke service is offered to those who purchase the brand's Ace Sneaker. A bespoke feature allows online shoppers to [customize the shoe to their liking](https://www.trendhunter.com/trends/modular-footwear-design), whether choosing a distinct embroidery style or looking to monogram a pair with their initials. Teaming up with Embodee Corp. -- described as a "leader in creating virtual product experiences," Gucci and MyTheresa.com appeal to [Millennial](https://www.trendhunter.com/trends/scented-hair-and-body-mists) consumers seeking authenticity and quality when investing in designer fashion. In addition to making e-commerce more interactive, this service also reframes a classic practice -- bespoke shoe design -- and turns it into an immersive experience that is lead by the everyday shopper. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Sneaker Trend:** As luxury brands continue to offer customization options, there is potential for smaller, niche brands to enter the market and offer even more personalized designs and experiences. - **Virtual Product Experience Trend:** As more brands partner with companies like Embodee, there is an opportunity for disruptive innovation in the field of virtual and augmented reality shopping experiences. - **Authenticity and Quality Trend:** As Millennial consumers continue to prioritize authenticity and quality, there is potential for disruptive innovation in the sustainable, ethically-made, and one-of-a-kind fashion market. ### Sectors Adopting This - **Luxury Fashion Industry:** As the Gucci Bespoke Service demonstrates, luxury fashion brands can differentiate themselves and stay relevant by offering personalized and immersive shopping experiences. - **E-commerce Industry:** As more brands offer customization options and partner with virtual product experience companies, there is potential for disruptive innovation in the e-commerce industry to create more interactive and engaging shopping experiences. - **Sustainable Fashion Industry:** As consumers seek authenticity and quality in their fashion purchases, there is potential for disruptive innovation in the sustainable and ethically-made fashion industry to create unique, one-of-a-kind pieces that appeal to these values. ## Related on Trend Hunter - [Bespoke Handbag Services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Premium Italian Footwear Brands](https://www.trendhunter.com/trends/girotti.md) - [Custom Suede Sneakers](https://www.trendhunter.com/trends/bodega-x-puma.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md)