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# Luxurious Metallic Lipsticks
Gucci Beauty Launched Its New Rouge à Lèvres Gothique Lipstick Range

By Riley von Niessen | Published 2020-02-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-beauty
References: [gucci](https://www.gucci.com/ca/en/ca/beauty-c-beauty)

[Gucci Beauty's](https://www.trendhunter.com/trends/luxury-mascara) new Rouge à Lèvres Gothique lipsticks were recently unveiled, joining the luxury label's Rouge à Lèvres Lunaison and Rouge à Lèvres Mat lipsticks.

The Gothique collection is characterized by its ultra-pigmented shades, all of which boast metallic finishes that leave the lips with a subtle sparkle. While many [metallic lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo) have a tendency to feel more dry, Gucci Beauty balances the unique finish with a creamy formula, which not only hydrates, but makes it easier to apply and more comfortable to wear throughout the day. Due to the well-balanced formula and strong pigments in the lipsticks, they're made to be long-lasting and durable.

As the formula includes a specially made carbon black pigment that's blended in, the pigment is truly one-of-a-kind, as the dark pearls offering bits of darkness to supply a flattering undertone. The vivid shades that comprise the Rouge à Lèvres Gothique line are said to take inspiration from "iconic [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) movies and characters from the gilded era" -- with each one meant to celebrate individualism and self-expression.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 76% | Activity: 78% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Ultra-pigmented Metallic Lipsticks:** Disruptive Innovation Opportunity: Develop alternative methods to create ultra-pigmented metallic finishes in lipsticks, offering long-lasting and comfortable wear.
- **Hydrating Metallic Lipstick Formulas:** Disruptive Innovation Opportunity: Create innovative formulas that balance the unique metallic finish with hydrating properties, providing comfort while wearing metallic lipsticks.
- **Inspired by Hollywood Characters:** Disruptive Innovation Opportunity: Collaborate with movie studios and utilize iconic Hollywood characters to create lipstick shades that embody individualism and self-expression.

### Industries Being Reshaped

- **Beauty and Cosmetics:** Disruptive Innovation Opportunity: Introduce new ranges of metallic lipsticks with exclusive formulas to cater to the demand for innovative, long-lasting, and comfortable lip products.
- **Film and Entertainment:** Disruptive Innovation Opportunity: Explore collaborations with beauty brands to create limited-edition lipstick collections inspired by iconic Hollywood movies and characters, offering fans unique and collectible beauty products.
- **Materials and Pigments:** Disruptive Innovation Opportunity: Develop new carbon black pigments and techniques for creating one-of-a-kind metallic finishes in lipsticks, pushing the boundaries of color and texture in the cosmetics industry.

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- [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md)
