# Modern Metallic Menswear The Gucci AW11 Collection is a Fur and Leather Extravaganza By Francis Tiangson | Published 2011-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-aw11 References: [dazeddigital](http://www.dazeddigital.com/fashionweek/menswear/aw11/article/9350/1/gucci-menswear-aw11) & [gucci](http://www.gucci.com/ca-en/worldofgucci/preview/mens-runway-fall-winter-11) The [Gucci](https://www.trendhunter.com/trends/gucci-men) AW11 Collection was decked out in fur and leather giving it a classic elegance. Featuring a wide array of animal skins including crocodile and ostrich. Predominantly the line was painted in a light muted color scheme with metallic pieces scattered throughout. The Gucci AW11 Collection, designed by Frida Giannini, has an awesome variety of coats, each making a unique and bold fashion statement. The Gucci AW11 Collection has pieces that everyone will find fascinating -- it takes menswear to a whole other exciting level. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Fur and Leather Fashion:** Exploring the use of fur and leather in modern menswear, creating a luxurious and bold style statement. - **Animal Skin Diversity:** Utilizing a wide range of animal skins, such as crocodile and ostrich, to add texture and uniqueness to fashion collections. - **Metallic Accents:** Incorporating metallic pieces into menswear, adding a touch of glamour and modernity to traditional styles. ### Where This Applies - **Fashion:** Opportunities for brands to incorporate fur and leather in menswear, providing a bold and luxurious fashion choice for consumers. - **Textiles:** Demand for a variety of high-quality animal skins increases, creating opportunities for suppliers and manufacturers in the textile industry. - **Accessories:** A rising interest in metallic accents creates a market for accessories such as belts, shoes, and jewelry to complement menswear fashion trends. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Statement-Making High Jewelry Collections](https://www.trendhunter.com/trends/2025-high-jewelry-collection.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)