# Augmented Reality Footwear Apps A New Gucci App Uses AR for Shoes By Daniel Johnson | Published 2019-06-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-app References: [hypebeast](https://hypebeast.com/2019/6/gucci-augmented-reality-shoe-app-launch) & [gucci](https://www.gucci.com)  Gucci is heightening its focus on tech, as the company has recently stated that it will launch a Gucci app that will use augmented reality for footwear. The app allows users to try on virtual shoes, and if the user is interested they can make a purchase through the app. The company is also pushing social media engagement through the app, it is hoping that users will post pictures of themselves wearing the virtual shoes. The company notes that the Gucci app is the first of its kind from a fashion brand. However, the company has launched AR projects before, in order to promote its Gucci Décor collection. Currently, the app is only set for release on iOS devices. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Related on Trend Hunter - [Body Composition-Analyzing Scale](https://www.trendhunter.com/trends/smart-body-scale.md) - [Retractable Screen Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-stick.md) - [Humidity Control Pre-Roll Packages](https://www.trendhunter.com/trends/pre-roll-package.md) - [Extraterrestrial Baked Cookies](https://www.trendhunter.com/trends/baked-cookies.md) - [Next-Gen 5G-Enabled Smartphones](https://www.trendhunter.com/trends/lenovo-z6-pro-5g-edition.md) - [Limited-Edition Keychain Organizers](https://www.trendhunter.com/trends/orbitkey-camo.md) - [Shoppable Show Platforms](https://www.trendhunter.com/trends/ntwrk.md) - [Emotion-Communicating Desktop Chargers](https://www.trendhunter.com/trends/charging-tray.md) - [AR Luxury Sneaker Apps](https://www.trendhunter.com/trends/ar-luxury-sneaker.md)