# Gucci Channels Retro Hollywood 2008 Cruise Collection By Bianca | Published 2007-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-2008-cruise-collection References: [fabsugar](http://fabsugar.com/317987) Luxury fashion design house, [Gucci](https://www.trendhunter.com/trends/springsummer-2024), has created a glamorous new video advertisement for their 2008 Cruise Collection. The campaign channels the glamorous appeal of retro [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand) Models Natasha Poly and Julien Ferre add dramatic allure to the Grease-meets-James Bond clips, filling their poses with extreme attitude fitting for the collection. Completing the look are the couple's deep tans and Poly's '70s-inspired makeup. The duo run through wheat fields, gaze out at the ocean, and relax in a classic old timer car. Jeans are skinny, shirts are tucked in, both wear era-inspired sunglasses, and Poly's hair is center-parted and wild. She wears an array of beautiful dresses, and heels which each outfit, drawing out the embrace of femininity associated with decades past. The term "Cruise Collection," is one used by many high end designers, and refers to lines debuting between major collections each season, and are geared at the "jet set." The [NY Times](http://query.nytimes.com/gst/fullpage.html?res=9D0CE7DF1F38F936A15755C0A967958260&sec=&spon=&pagewanted=print) gave their explanation a few years ago, which still holds valid today. "Ever since they began selling ready-to-wear in this country on a large scale a decade or so ago, French and Italian designers have homed in on an essentially American creation, the fashion season known as cruise and resort. "It was this commercial consideration that impelled the Europeans to offer cruise collections before they actually understood the thinking behind the season that falls between fall and spring. Two seasons a year are the rule for European fashion houses; four or more are handled by American ones." Gucci's latest ad, then, caters to the moneyed individuals looking to enhance their lives with luxurious commodities including opulent clothing to compliment lavish vacation choices. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Retro Hollywood Fashion:** Disruptive innovation opportunity: Create a sustainable fashion line inspired by retro Hollywood styles. - **Cruise Collection:** Disruptive innovation opportunity: Develop a digital platform that connects high-end designers with jet-set consumers specifically for cruise collections. - **Glamorous Video Advertisements:** Disruptive innovation opportunity: Use virtual reality technology to create immersive and interactive video advertisements for luxury fashion brands. ### Who This Affects Most - **Luxury Fashion:** Disruptive innovation opportunity: Develop an artificial intelligence-powered personal stylist app for luxury fashion brands. - **Film and Entertainment:** Disruptive innovation opportunity: Incorporate branded fashion content into streaming platforms, creating new revenue streams for fashion brands and increased engagement for entertainment platforms. - **Luxury Travel:** Disruptive innovation opportunity: Create a luxury travel membership service that offers curated vacation packages with exclusive access to limited-edition fashion collections. ## Related on Trend Hunter - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Statement-Making High Jewelry Collections](https://www.trendhunter.com/trends/2025-high-jewelry-collection.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md)