# Guava Cream Ales Guava Libre From 'The Bruery' Tastes Like a Guava Cream Soda By Mary Van Puymbroeck | Published 2017-06-15 | Updated 2017-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guava-libre References: [uncrate](http://uncrate.com/article/the-bruery-guava-libre-beer/) & [thebruery](http://www.thebruery.com/beer/guava-libre/) Guava Libre from California's 'The Bruery' is a guava, lactose and vanilla cream ale. While this might sound like an odd combination, this imperial cream ale tastes like a tropical cream soda. Inspired by a Cuban [guava pastry](https://www.trendhunter.com/trends/hula-guava-pie), Guava Libra is a refreshing sweet beer for the summertime. The [vanilla and lactose flavoring](https://www.trendhunter.com/trends/vanilla-caramel-amber) provide a rich, custard-like flavor ribbon throughout the beer and the guava delivers a tropical sour punch. At 7.5% ABV, the beverage will require you to keep an eye on your consumption. For awhile, many craft breweries were making strong, bold flavored beers that could be seen as unapproachable by some consumers. The movement toward a [sweeter, more diverse experimental flavor profile](https://www.trendhunter.com/trends/fruit-beer1) has allowed for beers like Guava Libre to come through and hold a spot in the market. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Experimental Flavor Profile Beers:** The trend of experimenting with different unusual flavors in beer, like guava, lactose, and vanilla, emulates the opportunity for enhanced sensory experience. - **Sweetened Beer:** The trend of sweetened beer provides innovative ideas for disrupting beer industry, creating a unique flavor profile for a more diverse group of beer drinkers. - **Craft Brewery Products for Mass Consumption:** The trend of craft brewery products for mass consumption reflects a shift in the industry, as craft breweries look to create more accessible beers that appeal to a wider variety of beer drinkers. ### Industries Being Reshaped - **Craft Beer Industry:** The craft beer industry provides a disruptive innovation opportunity to incorporate a variety of unique flavors to appeal to a wider consumer base and increase market share. - **Food and Beverage Industry:** The food and beverage industry presents an innovative opportunity for collaboration between craft breweries and food establishments to offer unique beer and food pairing experiences. - **Alcohol Industry:** The alcohol industry could benefit from the trend of experimenting with different flavors and sweetened beer to create unique products that appeal to a new generation of drinkers. ## Related on Trend Hunter - [Citrusy Gose-Style Ales](https://www.trendhunter.com/trends/gosestyle-ale.md) - [Tartly Creamy Golden Ales](https://www.trendhunter.com/trends/golden-ales.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md) - [Mango-Infused Sour Ales](https://www.trendhunter.com/trends/sour-ales.md) - [Vanilla Coffee Cream Ales](https://www.trendhunter.com/trends/vanilla-coffee-cream-ale.md) - [Boldly Flavored IPA Beverages](https://www.trendhunter.com/trends/big-mango-beer-hug.md) - [Gourmet Guava Chocolates](https://www.trendhunter.com/trends/guava-chocolate-bar.md) - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md)