# Juicy Guava Fragrances Ellis Brooklyn's Guava Granita is a Fun, Refined Palm Springs Escape By Laura McQuarrie | Published 2025-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guava-granita References: [byrdie](https://www.byrdie.com/ellis-brooklyn-guava-granita-launch-11707084) & [ellisbrooklyn](https://www.ellisbrooklyn.com/products/guava-granita-eau-de-parfum?srsltid=AfmBOoojKeNYNOaoZUkH2NSnckLFFhvmHF4Uv2cFeFcBgIyn4ls5-D4x)  Guava Granita is a juicy new gourmand fragrance from [Ellis Brooklyn](https://www.trendhunter.com/trends/dear-sky) that pairs tropical guava, banana, and mango blossom with a rich base of vanilla and almond milk. Featuring 94.2% biodegradable ingredients, 18.4% renewable ingredients, and 3% upcycled ingredients, Guava Granita opens with top notes of guava juice, [banana, and bergamot](https://www.trendhunter.com/trends/banana-rush-by-juliette-has-a-gun), complemented by the light freshness of tropical waterlily. As it settles, the eau de parfum’s mid and dry notes evolve into a warm, creamy experience with hints of melon, coconut palm, and mango blossom that lead into a comforting, smooth finish. "I love the idea of using perfumery for escapism. It started with Salt and Miami Nectar, and now with Guava Granita, it was to create this chic country club escape,” said founder Bee Shapiro, “The fragrance is both fun yet refined and it takes you to this place—Palm Springs, crisp polos, drink and tennis racquet in hand.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 54% | Freshness: 38% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sustainable and Upcycled Ingredients:** Fragrance innovations focusing on biodegradable, renewable, and upcycled components offer an environmentally conscious choice for consumers seeking sustainable beauty options. - **Tropical Themed Escapism:** Incorporating exotic tropical scents creates a sensory escape, transporting users to idyllic destinations through olfactory experiences. - **Gourmand Fragrance Evolution:** The development of gourmand fragrances that blend fruity top notes with creamy undertones demonstrates a new frontier in layered scent complexities. ### Where This Applies - **Perfume and Fragrance:** The fragrance industry sees innovation through sustainable and exotic ingredient sourcing, catering to consumer desires for unique and environmentally friendly scents. - **Sustainable Beauty:** Sustainable beauty emerges as a key industry trend, with brands prioritizing ingredient biodegradability and renewability. - **Luxury and Lifestyle:** The luxury sector is reimagining sensory experiences by integrating escapist themes into their lifestyle products, enhancing consumer connection to aspirational concepts. ## Related on Trend Hunter - [Guava-Inspired Fragrance Mists](https://www.trendhunter.com/trends/fragrance-mist-line.md) - [Creamy Beverage-Inspired Mists](https://www.trendhunter.com/trends/banana-milkshake-hair.md) - [Comforting Juicy Fragrance Mists](https://www.trendhunter.com/trends/vanilla-nectar-by-phlur.md) - [Upcycled Fruity Floral Fragrances](https://www.trendhunter.com/trends/dear-sky.md) - [Salty Vanilla Fragrances](https://www.trendhunter.com/trends/vanilla-salt-by-ellis-brooklyn.md) - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Salty-Sweet Gourmand Fragrances](https://www.trendhunter.com/trends/queens-caramel.md) - [Radiant Gourmand Fragrances](https://www.trendhunter.com/trends/summer-fridays-sunlit-vanilla.md) - [Brazil-Inspired Citrusy Perfumes](https://www.trendhunter.com/trends/brasilis-eau-de-parfum.md)