# Juicy Guava Pale Ales Guava Crush is a Thick, Hazy and Hoppy Pale Ale by SEVEN BRO7HERS By Laura McQuarrie | Published 2022-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guava-crush References: [fabnews.live](https://fabnews.live/its-just-a-little-crush-seven-bro7hers-debuts-its-summer-brew%ef%bf%bc/)  Guava Crush is the new summer brew from [SEVEN BRO7HERS](https://www.trendhunter.com/trends/citrus-sea-ipa) and it takes the form of a [hazy and hoppy pale ale](https://www.trendhunter.com/trends/empyrean-brewing) with a tropical twist. This 5% ABV pale ale is exclusive to the brewery’s webshop and in SEVEN BRO7HERS beer houses from this week, and it is unmissable thanks to its brightly colored can. This juicy, vegan-friendly summer brew is a light, amber-colored pale ale that is described as having "[crushable guava goodness](https://www.trendhunter.com/trends/peacock-cider-passion-fruit-guava) with a rounded pithy bitterness to deliver a sessional yet memorable summer hit" with a soft mouthfeel. The versatile, tropical and aromatic fruit is beloved for its tangy, mildly tart and subtle floral flavors, and when its essence is incorporated into food and beverages, it invites people to travel through their senses. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 10% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Tropical Fruit Beers:** Opportunities for breweries to incorporate unique fruit flavors in their craft beers to stand out in the market. - **Vegan-friendly Alcohol:** Potential for new craft breweries and alcohol-focused businesses to differentiate themselves by catering to the growing vegan consumer base. - **Seasonal Brews:** Opportunities for breweries to introduce seasonal brews to keep up with changing consumer preferences and demand. ### Where This Applies - **Craft Beer Manufacturing:** Breweries can innovate by experimenting with unique fruit flavors and exploring the vegan market to stand out against competitors. - **Alcohol Retail:** Retailers can capitalize on the growing vegan consumer market by providing a diverse selection of vegan-friendly beers and other alcoholic beverages. - **Food and Beverage Industry:** Incorporating unique fruit flavors like guava into food and beverage offerings can provide a unique sensory experience and set businesses apart in a competitive market. ## Related on Trend Hunter - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Consummately Crushable IPAs](https://www.trendhunter.com/trends/crushable-ipa.md) - [Tropical Blended White Wines](https://www.trendhunter.com/trends/jam-shed-tropical-crush.md) - [Summertime Dining Canned Cocktails](https://www.trendhunter.com/trends/luscombe-mango-peach-crush.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md)