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# Whole Bean Guatemalan Coffees
OLAS Coffee's Guatemala Huehuetenango Blend Boasts Honey Notes

By Jana Pijak | Published 2020-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/guatemala-huehuetenango
References: [olascoffeeco](https://www.olascoffeeco.com/coffee/guatemala-union-cantinil)

OLAS Coffee's Guatemala Huehuetenango blend features roasted whole beans with flavor notes of honey blossom and red grape. Spotlighting premium beans from Guatemala's La Reforma region -- known for its thriving agriculture and award-winning coffee -- OLAS aims to diversify the palette of [craft coffee lovers](https://www.trendhunter.com/trends/specialty-coffees) with this rich and aromatic blend.

Located in the heart of Brooklyn New York, OLAS Coffee is known for pushing the envelope with its recent product releases and for "exploring everything that clean, [single origin coffee](https://www.trendhunter.com/trends/cerro-mogotn-nicaragua-small-lot-coffee) has to offer while maintaining the tradition of [sustainability in business and production](https://www.trendhunter.com/trends/grumpy-mule-fresh-crop-seasonal-edition)." Its recent sparkling green coffee is a product that particularly gained attention and is described as a tastier version of coffee kombucha beverages.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 57% | Activity: 82% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Premium Whole Bean Coffee:** Opportunity to cater to craft coffee enthusiasts by offering unique flavor profiles and high-quality whole bean coffee.
- **Exploring Clean Single Origin Coffee:** Potential to innovate and experiment with different single origin coffee beans to create distinct flavors and experiences for coffee lovers.
- **Alternative Coffee Beverages:** Chance to develop innovative coffee-based beverages like sparkling green coffee that offer a new twist on traditional coffee drinks.

### Where This Applies

- **Coffee Roasting and Distribution:** Disruptive opportunities lie in sourcing premium beans from specific regions and creating unique coffee blends to differentiate in the market.
- **Sustainable Coffee Production:** Innovative techniques and practices can be developed to ensure sustainable coffee production and cater to environmentally conscious consumers.
- **Functional Beverages:** Creating coffee-based functional beverages with health benefits can tap into the growing market demand for healthier alternatives to traditional drinks.

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