# Royal Guard-Imitating Beer The 'Old Guard' Beer by Viewpoint Resembles English Guardsman By Laura McQuarrie | Published 2013-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guardsman References: [thedieline](http://www.thedieline.com/blog/2013/8/2/concept-old-guard.html) & [viewpoint.ru](http://www.viewpoint.ru/) Beer can be light and bubbly and drinking it sure is fun, but these cans mean just as much business as an English Guardsman. Although Britmania never quite seems to die down, there are an excessive number of [prideful British-themed products](https://www.trendhunter.com/trends/carling-black-label) out there since the birth of Prince George. The tall form of these cans provide the perfect surface to replicate the iconic black bearskin hats worn by the [Queen's Guards](https://www.trendhunter.com/trends/queens-brew). The ['Old Guard' beer](https://www.trendhunter.com/trends/greene-king-brewery) is a concept developed by Moscow's Viewpoint branding agency, hoping to spread Britmania to Russia. Each brew is identified by a different shape and color of moustache on each of the cans. Lined up in a row, these cans are a little intimidating, though this small army is hardly a match for thirsty beer drinkers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **British-themed Products:** Disruptive innovation opportunities lie in creating unique and compelling British-themed products to cater to the ongoing Britmania. - **Iconic Packaging:** There is potential for disruptive innovation in designing iconic packaging that replicates recognizable symbols or elements of a brand. - **Personalization in Packaging:** The trend of personalization in packaging opens up opportunities for disruptive innovation by customizing products with unique designs or features. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore disruptive innovation by creating unique and themed beverages that capture consumer interest. - **Branding and Advertising:** Disruptive innovation can be pursued in the branding and advertising industry by developing creative and captivating campaigns that resonate with consumers. - **Packaging Industry:** Opportunities for disruptive innovation in the packaging industry include designing innovative packaging solutions that enhance the overall consumer experience. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Nostalgic Scottish Beer Collections](https://www.trendhunter.com/trends/vault-city.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md)