# Crisp Scarecrow Branding The Guardians Wine Packaging Features the Image of Original Vine Stewards By Amelia Roblin | Published 2013-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guardians-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2013/12/10/the-guardians.html) & [mousegraphics.gr](http://www.mousegraphics.gr/) A brilliant description of the Guardians wine packaging is the creator's own, "to serve and protect the secrets of good wine-making." When Mousegraphics of Greece developed a brand identity for the new collection of [grape-derived beverages](https://www.trendhunter.com/trends/chloe-wine-collection), it worked with several themes that entwined wonderfully for strong symbolism. The [wine bottle labels](https://www.trendhunter.com/trends/almanac-series) feature photographs of some great-looking raw scarecrows that have been loosely stuffed with rough twigs and branches and dressed in scarves, jackets, robes and hats. Their crisp appearances have a homespun quality that communicates a natural care. The Guardians wine packaging upholds ideas of tradition, nostalgia, the eco-friendly fostering of crops, personality and preservation. On top of it all, the image is eye-catching and unique. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Natural Care Packaging:** The use of crisp scarecrow imagery on wine bottle labels communicates a natural care and eco-friendly fostering of crops, presenting a disruptive innovation opportunity for packaging in the food and beverage industry. - **Nostalgia-inspired Branding:** The Guardians wine packaging, featuring photographs of scarecrows dressed in scarves, jackets, robes, and hats, taps into nostalgia and offers a disruptive innovation opportunity for branding in various industries, including fashion and home decor. - **Eye-catching Label Designs:** The unique and visually striking labels on The Guardians wine bottles provide a disruptive innovation opportunity for label design in the wine and spirits industry, grabbing consumers' attention and standing out on store shelves. ### Sectors Adopting This - **Food and Beverage Packaging:** The crisp scarecrow imagery on The Guardians wine packaging presents a disruptive innovation opportunity for packaging in the food and beverage industry, emphasizing natural care and eco-friendly practices. - **Fashion and Home Decor:** The nostalgia-inspired scarecrow branding on The Guardians wine packaging offers a disruptive innovation opportunity for branding in the fashion and home decor industries, evoking a sense of tradition and personality. - **Wine and Spirits Label Design:** The eye-catching and unique labels on The Guardians wine bottles provide a disruptive innovation opportunity for label design in the wine and spirits industry, allowing brands to stand out and capture consumers' attention. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)