# Protective Pearly White Prints Guardian Dental Floss Ads Keep Animals Out By Amelia Roblin | Published 2011-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guardian-dental-floss-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/guardian_dental_floss_chicken) & [ddb.sg](http://www.ddb.com.sg/) Prepared food is personified in these Guardian Dental Floss ads, as a cow, a chicken and a pig attempt to breach the boarders of [pristine white properties](https://www.trendhunter.com/trends/all-flavour-no-mess), symbolic of your bleached chompers. The DDB advertising agency of Singapore included the tagline, "Don't let food get in between," suggesting that nonthreatening-looking nibblies may just find a way to say on-site. Beef, poultry and pork have been personified in these charming [paper-cut animations](https://www.trendhunter.com/trends/gosh-food) alongside none other than your a set of impeccably stain-free teeth. The scenes in these three prints are set up as separate story boards, describing how meaty neighbors attempt to charm their way beyond the bounds of pearly white properties. These Guardian Dental Floss ads create endearing visual metaphors for the tarnishing of each individual tooth. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Personification Advertising:** Brands can use personified animations as a way to build endearing visual metaphors while promoting their products. - **Protective Advertising:** Ads that entail acts of protection, and show how brands' product safeguards the consumers' interest, can be very appealing to customers. - **Food Hygiene Awareness:** Promoting dental hygiene through food hygiene and safety can be an effective awareness campaign. ### Industries Being Reshaped - **Dental Care:** Dental care providers can use personification in their advertising to promote their products and build endearing visual metaphors for dental hygiene. - **Food Industry:** Food manufacturers can combine dental hygiene and food safety campaigns to promote healthy eating habits, and how their products affect one's dental hygiene. - **Marketing & Advertising:** Marketing and advertising firms can pitch creative ideas of using personification and protection in their ad campaigns promoting their clients' products to stand apart from competitors. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [High-Quality Oral Hygiene Solutions](https://www.trendhunter.com/trends/dentalclean-products.md) - [Halloween Teeth Health Campaigns](https://www.trendhunter.com/trends/bringonthecandy.md) - [Crisp Apple Toothpastes](https://www.trendhunter.com/trends/miffy-sweet-apple-toothpaste.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Plaque-Fighting Dog Dental Chews](https://www.trendhunter.com/trends/plaque-patrol.md)