# Clean Label Cat Foods OORIJEN's New GUARDIAN 8 Cat Food Addresses Eight Key Cat Health Areas By Niko Pajkovic | Published 2021-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guardian-8-cat-food References: [thestreet](https://www.thestreet.com/press-releases/orijen-reg-pet-food-launches-new-guardian-8-trade-cat-food-to-help-address-eight-common-cat-concerns-15814510) & [championpetfoods](https://championpetfoods.com/en)  Pet food brand ORIJEN has announced the launch of GUARDIAN 8 cat food, a new kibble formula made from [high-quality ingredients](https://www.trendhunter.com/trends/ethos-pet-brands) that aim to provide a range of functional benefits for cats' by addressing eight key health areas. The new kibble was developed by ORIJEN's in-house veterinarians and nutritionists, who determined what biologically appropriate ingredients cats' needed most to support their long-term health. The result was a formula targeting eight areas: immune function, digestion, healthy coat and skin, muscle maintenance, heart health, joint health, brain function, and eye health. The new kibble was formulated to exclude [unnecessary chemicals and preservatives](https://www.trendhunter.com/trends/whole-food-multivitamin-topper). "We're excited to introduce ORIJEN GUARDIAN 8, which includes fewer supplements compared to the top 20 leading brands based on recent national sales data," said Billy Frey, Director of [ORIJEN Cat](https://www.trendhunter.com/trends/worlds-most-extreme-unboxing). Image Credit: Shutterstock, ORIJEN ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 74% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Functional Pet Foods:** The trend of developing pet foods that provide functional benefits for pets is growing, creating opportunities for companies to research and develop high-quality, biologically appropriate ingredients for specific health areas. - **Clean Label Pet Foods:** The demand for pet food products with minimal additives and preservatives is increasing, creating opportunities for companies to create pet food formulas that exclude harmful chemicals. - **In-house Product Development:** In-house research and development of pet food formulas by veterinarians and nutritionists can lead to the creation of innovative pet food products that address specific health areas and utilize high-quality, biologically appropriate ingredients. ### Who This Affects Most - **Pet Food Industry:** The pet food industry can capitalize on the trends of functional and clean label pet foods by expanding research and development efforts and marketing products that target specific health areas. - **Veterinary Industry:** The veterinary industry can benefit from the trend of in-house product development by partnering with pet food companies to develop innovative products that address specific health concerns in pets. - **Health and Wellness Industry:** The health and wellness industry can explore the potential of functional pet foods as a way to improve the overall health and well-being of pets, creating new market opportunities for innovative products and services in this area. ## Related on Trend Hunter - [Air-Dried Cat Foods](https://www.trendhunter.com/trends/redbarn.md) - [Elevated Cat Nutrition Products](https://www.trendhunter.com/trends/catit-1.md) - [Targeted Pet Food Solutions](https://www.trendhunter.com/trends/functional-kibble-for-dogs.md) - [Premium Dry Cat Foods](https://www.trendhunter.com/trends/premium-dry-cat-food.md) - [Pet Health Solutions](https://www.trendhunter.com/trends/go-solutions.md) - [Human-Grade Cat Foods](https://www.trendhunter.com/trends/human-grade-cat-food.md) - [High-Protein Cat Food Pods](https://www.trendhunter.com/trends/high-protein-cat-food.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Gently Cooked Cat Meals](https://www.trendhunter.com/trends/gently-cooked-meals-for-cats.md)