# Guarantor Service Startups This Company Helps Renters Qualify to Rent and Lease Apartments By Rahul Kalvapalle | Published 2016-09-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/guarantor-service References: [6sqft](https://www.6sqft.com/new-startup-theguarantors-helps-renters-qualify-for-apartments-and-protects-landlords/) & [theguarantors](https://theguarantors.com/) TheGuarantor is an innovative startup that is designed to make it a little bit easier for people living in New York City to go about making use of a guarantor service to help them qualify to lease apartments. The fact of the matter is that it's extremely difficult to [rent an apartment](https://www.trendhunter.com/trends/bettarrent) in cities like New York City if you're a young person without a lot of money and without a family member or friend who is willing to guarantee your lease, not to mention the exorbitant credit score requirements. This is where TheGuarantors comes in, and it helps by selling [payment insurance plans to tenants](https://www.trendhunter.com/trends/trusset) while guaranteeing payment to landlords. This guarantor service is an intelligent idea that makes renting a little easier for young people, fulfilling an important social mission in doing so. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Guarantor Service Innovation:** Disruptive innovation opportunities lie in developing guarantor services that expand beyond New York City. - **Guarantee Payment Insurance Plans:** Opportunities exist for companies to offer more affordable payment insurance plans for tenants to help them secure leases. - **Alternative Qualifying Methods:** Innovative guarantor services could explore other qualifying methods beyond a high credit score and guarantors, such as rental history or education credentials. ### Where This Applies - **Real Estate:** The real estate industry can benefit from offering or partnering with innovative guarantor services to expand their potential tenant pool. - **Financial Services:** Opportunities exist for financial service companies to create affordable payment insurance plans for tenants to help them secure leases. - **Insurance:** Guarantor service startups could collaborate with insurance companies to offer more innovative and affordable payment insurance plans for tenants. ## Related on Trend Hunter - [Renter-Focused Multi-Layer Bank Verification](https://www.trendhunter.com/trends/multilayer-bank-verification.md) - [Credit-Boosting Rental Payments](https://www.trendhunter.com/trends/bloom-credit.md) - [Credit-Boosting Financial Tools](https://www.trendhunter.com/trends/zenbase.md) - [Canadian Rent-Reporting Tools](https://www.trendhunter.com/trends/borrowell.md) - [Rental Payment-Tracking Services](https://www.trendhunter.com/trends/koho-financial.md) - [AI Rental Assistants](https://www.trendhunter.com/trends/estay-ai.md) - [AI Rental Solutions](https://www.trendhunter.com/trends/ai-rental.md) - [Business Property-Supporting Startups](https://www.trendhunter.com/trends/withco-startup.md) - [Peer-To-Peer Rental Marketplaces](https://www.trendhunter.com/trends/peertopeer-rental.md)