# Avocado-Centric Exhibits 'Guaclandia' Promises an "Instagrammable Avocado Experience" By Laura McQuarrie | Published 2018-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guaclandia References: [prnewswire](https://www.prnewswire.com/news-releases/the-makers-of-the-wholly-guacamole-brand-bring-one-of-a-kind-avocado-exhibit-to-san-francisco-july-27-28-300683331.html) & [eatwholly](https://www.eatwholly.com/guaclandia/) For the summer this year, Wholly Guacamole is opening a one-of-a-kind mobile exhibit called 'Guaclandia' that will be entirely dedicated to "all things avocado." The mobile exhibit is set to take place on a bus that provides "an Instagrammable avocado experience" that is tailored to appeal to all avocado lovers and Millennials in particular. Guaclandia will feature a pop art-inspired selfie wall, themed seating, a retro gaming arcade, pool floats, as well as plenty of other fun items that celebrate avocado as not just a food but a cultural phenomenon. The launch of 'Guaclandia' now joins many other avocado-centric restaurants, museums and music festivals dedicated to the fruit, as well as numerous exhibits and interactive installations devoted to other kinds of beloved food and beverages. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Avocado-centric Experiences:** As avocado-themed events continue to grow in popularity, businesses can capitalize on this trend by creating unique and immersive experiences centered around the beloved fruit. - **Interactive Food Installations:** With the success of 'Guaclandia' and other food-themed exhibits, there is an opportunity for innovative companies to create interactive and engaging installations that allow visitors to experience their favorite foods in new and exciting ways. - **Pop Culture Food Phenomena:** The rise of avocado-themed festivals, restaurants, and exhibits highlights the potential for businesses to tap into pop culture food trends and create buzz-worthy experiences that resonate with Millennial and Gen Z consumers. ### Where This Applies - **Food & Beverage:** Companies in the food and beverage industry can explore new avenues for engaging with consumers by creating avocado-centric experiences like 'Guaclandia' that combine food, entertainment, and social media. - **Tourism & Hospitality:** The success of avocado-themed events and exhibits presents an opportunity for the tourism and hospitality industry to create unique and memorable experiences centered around local food and culture. - **Marketing & Advertising:** As experiential marketing continues to gain popularity, advertising agencies and marketing firms can leverage food-themed events and installations to create buzz and engage audiences in new and exciting ways. ## Related on Trend Hunter - [Interactive AR Avocado Scans](https://www.trendhunter.com/trends/avolotto-lens.md) - [Avocado Gelato Snacks](https://www.trendhunter.com/trends/gelachos.md) - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [GenAI Avocado Campaigns](https://www.trendhunter.com/trends/guacline.md) - [AI-Generated Avocado Recipes](https://www.trendhunter.com/trends/avocados-from-mexico-1.md) - [Avocado Sommeliers](https://www.trendhunter.com/trends/avocado-sommeliers.md) - [Guac-Filled Margarita Glasses](https://www.trendhunter.com/trends/guacarita.md) - [Immersive Iced Tea Tours](https://www.trendhunter.com/trends/arizonaland.md) - [Plant-Based Snack Experiences](https://www.trendhunter.com/trends/real-food-from-the-ground.md)