# Proud Olympian Portraits The Gu Photography Special Olympics Series is Inspirational By Olivia123 | Published 2011-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gu-photography-special-olympics References: [beautifuldecay](http://beautifuldecay.com/2011/06/27/gu-photography/) & [guphoto](http://guphoto.co.uk/#/People/Special) This Gu Photography Special Olympics portrait series captures accomplished athletes. The praised photographer behind Gu Photography chose to devote an entire series of snapshots on [Special Olympic athletes](https://www.trendhunter.com/trends/canadian-paralympic-committees). The photos are [inspirational close-ups](https://www.trendhunter.com/trends/sonic-editions) of the Olympians, and are all brightly lit to accentuate their features. This photo series proves just how diverse Olympians are; the athletes span a wide range of ages, and come from a plethora of different countries to compete. The Gu Photography Special Olympics series is packed with personality and perseverance. **Implications** - Consumers seek to build a relationship with companies so that they can trust in the quality of their products and services. If companies use [personable portraits](https://www.trendhunter.com/trends/bosses-campaign) of employees or customers in their advertising, consumers will attribute that face with the brand name. Companies can utilize this technique when attempting to seem relatable to their desired demographics. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 66% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Personable Portraits in Advertising:** Using personable portraits of employees or customers in advertising can help companies build trust and relatability with consumers. - **Diverse Representation in Media:** Highlighting diverse Olympians in photography or media showcases the wide range of talent within the Special Olympics community. - **Perseverance and Personal Stories:** Capturing the personality and perseverance of athletes in portraits can inspire and motivate others in their own pursuits. ### Sectors Adopting This - **Photography and Media:** The photography and media industry can embrace diverse representation and use personable portraits to create meaningful and impactful content. - **Marketing and Advertising:** In the marketing and advertising industry, companies can utilize personable portraits in their campaigns to establish trust and relatability with consumers. - **Sports and Fitness:** The sports and fitness industry can leverage the inspirational stories and portraits of Special Olympic athletes to motivate and engage their audiences. ## Related on Trend Hunter - [Athlete-Inspired AI Brand Campaigns](https://www.trendhunter.com/trends/angelai.md) - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Sports-Inspired Digital Docuseries](https://www.trendhunter.com/trends/digital-docuseries.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md)