# Peachy Handcrafted Kombuchas The GT’s Living Foods Peach Paradise Kombucha Has a Raw Recipe By Michael Hemsworth | Published 2022-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gts-living-foods-peach-paradise References: [foodbev](https://www.foodbev.com/news/gts-living-foods-adds-new-flavour-to-kombucha-brand/) & [gtslivingfoods](https://gtslivingfoods.com)  The [GT’s Living Foods](https://www.trendhunter.com/trends/synergy-wildflower) Peach Paradise kombucha is the latest flavor of the brand's signature [fermented tea drink](https://www.trendhunter.com/trends/spraga-kombucha) that will offer consumers with the flavor of summer in a beneficial way. The handcrafted drink is said to be a premium refreshment with flavors of delicate peach along with [tropical red papaya](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water) and contains nine-billion living probiotics. This is thanks to the brand's 30-day fermentation process that help to maximize purity as well as potency of the drink. The GT’s Living Foods Peach Paradise kombucha is crafted with 100% raw, organic and natural ingredients, and is being launched at Sprouts locations in the US with additional retailer availability increasing in the coming months. The 100% raw drink is likely to be a hit amongst wellness-focused consumers as we head into the spring and summer months. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 89% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Handcrafted Kombucha:** The demand for premium handcrafted kombucha is on the rise as more people seek healthier beverage options with unique flavors and added health benefits. - **Functional Beverages:** The growing popularity of functional beverages like kombucha that offer added health benefits through ingredients like probiotics is disrupting the traditional soft drink industry. - **Organic Raw Ingredients:** The trend towards using raw, organic and natural ingredients in products like kombucha is creating opportunities for disruptive innovation for companies in the food and beverage industry. ### Where This Applies - **Beverage Industry:** The booming kombucha market has created opportunities for companies in the beverage industry to enter the premium handcrafted kombucha market and tap into the growing demand for functional, healthy beverages. - **Organic Food Industry:** The trend towards using organic and raw ingredients in products like kombucha is creating opportunities for companies in the organic food industry to attract wellness-focused consumers with unique and healthy beverage options. - **Health and Wellness Industry:** The rise of functional beverages like kombucha that offer added health benefits is disrupting the traditional soft drink industry and creating opportunities for companies in the health and wellness industry to capitalize on the trend towards healthier and more natural beverage options. ## Related on Trend Hunter - [Fan-Created Kombucha Beverages](https://www.trendhunter.com/trends/pink-lemonade-kombucha.md) - [Peachy Hard Kombuchas](https://www.trendhunter.com/trends/jiant-hard-kombucha.md) - [Peachy Yuzu-Forward Kombuchas](https://www.trendhunter.com/trends/jarr-peach-yuzu.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md) - [Spicy Pineapple Beverages](https://www.trendhunter.com/trends/pineapple-tepache.md) - [Guava Dragon Fruit Kombuchas](https://www.trendhunter.com/trends/health-ade-1.md) - [Cocktail-inspired Fermented Drinks](https://www.trendhunter.com/trends/gts-guava-paloma-agua-de-kefir.md) - [Limited-Edition Kombucha Flavors](https://www.trendhunter.com/trends/synergy-wildflower.md)