# All-Black Headquarters The G-Star Raw Building in Amsterdam is Boldly Dark By Jamie Danielle Munro | Published 2014-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gstar-raw References: [dezeen](http://www.dezeen.com/2014/03/27/oma-g-star-raw-headquarters-amsterdam/) & [oma.eu](http://www.oma.eu/) The new [G-Star Raw](https://www.trendhunter.com/trends/gstar-raw1) headquarters in Amsterdam completely reflects the brands overall appeal. The clothes are military-inspired, and [OMA](https://www.trendhunter.com/trends/jomoo) architects took this same approach when designing the building. The structure looks rough and ready, featuring an [all-black facade](https://www.trendhunter.com/trends/ferrocarril-de-cuernavaca-780) made mostly out of concrete, with large glass windows on one side. Inside, the building features sections for the creative teams and production process, but also has a larger area for putting on parties and fashion shows. From a distance, the G-Star Raw headquarters in Amsterdam looks like a military base, and is extremely intimidating. The use of concrete materials and the black facade certainly help contribute to this effect, as well as its massive block-like structure. The G-Star Raw logo is also placed on the front of the building, solidifying who owns this ominous structure. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 26% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **All-black Structures:** Opportunity to embrace dark architectural style in new buildings. - **Military-inspired Fashion:** Opportunity to create a trend in fashion with military-inspired clothing. - **Multi-functional Buildings:** Opportunity to integrate production process with showrooms and event spaces in new building designs. ### Sectors Adopting This - **Architecture:** Disruptive innovation opportunity to create new architectural designs with non-traditional aesthetics. - **Fashion:** Disruptive innovation opportunity to explore military-inspired fashion and create a new trend. - **Events:** Disruptive innovation opportunity to integrate production facilities with showrooms and event spaces in new building projects. ## Related on Trend Hunter - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Amsterdam-Honoring Dynamic Workspaces](https://www.trendhunter.com/trends/un-studio.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Building Facade-Inspired Clothing](https://www.trendhunter.com/trends/seagram-collection.md) - [White-Ceramic Striped Facade Buildings](https://www.trendhunter.com/trends/jomoo.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Farm-Inspired Office Spaces](https://www.trendhunter.com/trends/black-barn-1.md)