# Dissected Denim Commercials The G-Star RAW Spring/Summer 2013 Campaign Features Skrillex By Katie Pagnotta | Published 2013-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gstar-raw-springsummer-2013 References: [highsnobiety](http://www.highsnobiety.com/2013/02/15/video-g-star-raw-springsummer-2013-the-art-of-raw/) & [theartofraw.g-star](http://theartofraw.g-star.com/) The [G-Star RAW Spring/Summer 2013 commercial](https://www.trendhunter.com/trends/luxury-menswear-campaign) features musical sensation Skrillex. The whimsical video titled 'The Art of Raw’ deconstructs the process of creating denim set against the backdrop of a heavy Skrillex soundtrack. The video is an intense video compilation of fabrics coming together and formulating a well-constructed garment. G-Star is a label known for its impeccable attention to detail and refined casualwear for men. The contemporary brand decided to opt for an [unconventional campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) to showcase its latest collection. The G-Star RAW 2013 line-up is [denim-laden](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) and filled with custom craftsmanship. The G-Star RAW Spring/Summer 2013 campaign featuring Skrillex is bold, modern and will be a fan favorite for music lovers and fashion forward men alike. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Deconstructed Denim:** Exploring the trend of deconstructed denim in fashion advertising, creating opportunities for unique and unconventional campaigns. - **Music-fashion Collaborations:** Embracing the trend of collaborations between musicians and fashion brands, providing an opportunity to reach a wider audience and generate buzz. - **Custom Craftsmanship:** Highlighting the trend of custom craftsmanship in denim design, allowing for unique and high-quality garments. ### Industries Being Reshaped - **Fashion:** Fashion industry can capitalize on the trend of deconstructed denim and music-fashion collaborations to create innovative and attention-grabbing campaigns. - **Music:** Music industry can explore partnerships with fashion brands to enhance their brand image and reach new audiences. - **Retail:** Retailers can showcase and promote custom craftsmanship in denim to attract discerning customers looking for unique and high-quality garments. ## Related on Trend Hunter - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md)