# Hangar-Inspired Buildings The New G-Star RAW Headquarters Looks Like a Giant Airport Hangar By Rahul Kalvapalle | Published 2014-04-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gstar-raw-headquarters References: [designboom](http://www.designboom.com/architecture/oma-g-star-raw-headquarters-amsterdam-03-24-2014/) & [oma.eu](http://www.oma.eu/projects/2012/g-star-raw-headquarters/) The OMA Architecture Firm recently unveiled the headquarters of [G-Star](https://www.trendhunter.com/trends/anatomic-denim) RAW urban designer clothing company in Amsterdam. The new headquarters bring G-Star RAW's previously segregated facilities and operations into a single large building that is shaped like an airport hangar. The three-storey facility has a [facade constructed of glass and steel](https://www.trendhunter.com/trends/helsinki-design-and-architecture-museum) doors. These large, movable transparent wall components allow for a space called the 'RAW space' -- a multi-purpose zone that can be used for a variety of events including design workshops, corporate events and [fashion shows](https://www.trendhunter.com/trends/concrete-amsterdam). An astonishing amount of attention to detail was employed in coming up with the various structural and design elements of the building. For example, since G-Star RAW's denim operations deal with a lot of dark-colored materials, the building's base was designed to face north to take advantage of ample light for viewing deep-dyed textiles. Photo Credits: [designboom](http://www.designboom.com/architecture/oma-g-star-raw-headquarters-amsterdam-03-24-2014/), [oma.eu](http://www.oma.eu/projects/2012/g-star-raw-headquarters/) ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Hangar-inspired Architecture:** Disruptive innovation opportunity: Explore the use of hangar-inspired designs in various building types, such as offices, event spaces, and warehouses. - **Multi-purpose Zones:** Disruptive innovation opportunity: Create adaptable spaces in buildings that can serve multiple functions, such as design workshops, corporate events, and fashion shows. - **Strategic Building Orientation:** Disruptive innovation opportunity: Consider the orientation of buildings to optimize natural lighting for specific operational needs, like viewing deep-dyed textiles. ### Industries Being Reshaped - **Architecture:** Disruptive innovation opportunity: Integrate unique architectural designs, inspired by hangars, into various building projects to create visually striking and functional spaces. - **Events and Experiential Marketing:** Disruptive innovation opportunity: Develop multi-purpose zones within event venues that can be easily transformed to accommodate different types of events, enhancing flexibility and creativity. - **Textile and Fashion Industry:** Disruptive innovation opportunity: Explore building designs and orientations that maximize natural light to improve the viewing experience of textile products, especially those with dark colors. ## Related on Trend Hunter - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Textile-Inspired Skyscraper Designs](https://www.trendhunter.com/trends/airside.md) - [Amsterdam-Honoring Dynamic Workspaces](https://www.trendhunter.com/trends/un-studio.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Repurposed Textile Factory Stores](https://www.trendhunter.com/trends/freitag-1.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Farm-Inspired Office Spaces](https://www.trendhunter.com/trends/black-barn-1.md) - [Simplistic Timber Warehouses](https://www.trendhunter.com/trends/halle-s-46.md)