# Custom Denim Shops Build-Your-Own Jean Collection with the G-Star Raw Atelier By Vasiliki Marapas | Published 2013-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gstar-raw-atelier References: [swaggernewyork](http://swaggernewyork.com/2012/06/27/g-star-raw-denim-atelier-make-your-own-jeans-from-scratch/) Shopping for jeans just got a little bit easier with G-Star Raw Denim Atelier in Soho. You can now achieve the [perfect fit](https://www.trendhunter.com/trends/501-curve)- hemming and tailoring to your exact proportions so that you can look extra bootylicious. The base of the jean comes in a super flattering [slim cut](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim) that you can dress up or down with the addition of buttons in a variety of colors, as well as choosing your own leather tag. Don’t worry if you’re not NYC-based, because the line will soon be expanding, adding Atelier’s in different cities. If you’re picky about jeans and feel that the sizes are always off, definitely check out the G-star Raw Atelier. Add some [personalized flair](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) to your wardrobe with a pair of your very own designer jeans. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 52% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Custom Denim:** Disruptive innovation opportunity: Tap into the growing demand for personalized clothing by offering customizable denim options. - **Tailoring Services:** Disruptive innovation opportunity: Provide tailoring services that cater to individual body proportions, allowing customers to achieve the perfect fit. - **Expansion of Ateliers:** Disruptive innovation opportunity: Expand the concept of Ateliers to different cities, catering to a wider audience and increasing accessibility. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate technology such as virtual fittings and body scanning to enhance the customization experience for customers. - **Apparel Manufacturing:** Disruptive innovation opportunity: Implement automated production processes that can efficiently handle personalized denim orders, reducing costs and production time. - **Retail Expansion:** Disruptive innovation opportunity: Explore innovative store formats, such as pop-up shops and mobile Atelier units, to bring customized denim options to different locations. ## Related on Trend Hunter - [Fit-Finding Denim Apps](https://www.trendhunter.com/trends/perfect-pair-of-jeans.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Flagship Denim-Focused Stores](https://www.trendhunter.com/trends/american-eagle-1.md)