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# Pattern-Heavy Jumpsuits
G-STAR RAW and Pharrell Williams Created a Range of Jumpsuits for SS18

By Amy Duong | Published 2018-04-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gstar-raw-and-pharrell
References: [highsnobiety](https://www.highsnobiety.com/p/g-star-raw-suit-collection-ss18/) & [g-star](https://www.g-star.com/en_ca)

[G-STAR RAW](https://www.trendhunter.com/trends/hardcore-denim) and Pharrell Williams recently dropped a collection of jumpsuits adorned with pattern-heavy designs for Spring/Summer 2018. The warm season is upon us and the multi-talented celebrity tapped the fashion label to create a new collaborative project. The jumpsuits made their first appearance back in November at [ComplexCon](https://www.trendhunter.com/trends/pacsun-x-formula-1), and are finally available to the public now. The range of jumpsuits are described to be a creative solution to the strict policy of office apparel.

The G-STAR RAW and Pharrell Williams new seasonal garments are created to be worn by both men and women. The styles take on all-over pattern designs of a renowned [Savile Row](https://www.trendhunter.com/trends/resort-2027) tailoring and implement it onto the iconic coverall design. The collection is comprised of five classic stripe and checkered pieces and is available now at G-Star flagship store locations and online.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 39% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Pattern-heavy Designs:** Opportunity for fashion brands to incorporate bold and vibrant pattern-heavy designs into their collections, offering unique and eye-catching garments.
- **Collaborative Projects:** The rise of collaborations between celebrities and fashion brands opens up possibilities for innovative and exclusive collections that appeal to a wider audience.
- **Gender-neutral Fashion:** The trend of creating clothing pieces that can be worn by both men and women presents an opportunity for brands to tap into a growing market of gender-fluid consumers.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can leverage pattern-heavy designs and collaborative projects to differentiate themselves in a competitive market and attract fashion-savvy consumers.
- **Online Retail:** The availability of pattern-heavy jumpsuits and other collaborative fashion projects online provides opportunities for online retailers to cater to a broader customer base and reach global markets.
- **Gender-neutral Fashion Brands:** Companies specializing in gender-neutral fashion can capitalize on the increasing demand for inclusive and diverse clothing options by offering pattern-heavy jumpsuits that can be worn by anyone.

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