# Shimmery Snakeskin Sneaker Designs adidas and atmos Join Forces on the G-SNK Collection By Amy Duong | Published 2020-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gsnk-collection References: [hypebeast](https://hypebeast.com/2020/7/atmos-adidas-superstar-g-snk-r-snk-official-release-date-info) & [atmos-tokyo](https://www.atmos-tokyo.com/items/search/newitem) atmos and [adidas](https://www.trendhunter.com/trends/country-og-1) Originals work in collaboration to launch the G-SNK collection that spotlights the latter's signature [Superstar sneaker](https://www.trendhunter.com/trends/superstar-breathe). Along with the captivating footwear offerings, the duo also launch apparel to match and compliment the sneakers. Each show is constructed from a hi-vis material for a textured and reflective finish before it is detailed with an intricate [snakeskin patterning](https://www.trendhunter.com/trends/snakeskin-colorway-2). The two sneakers are made with a smooth reflective material across the branded Three Stripes and the eyestays. Additional details include some colorblocking elements on the G-SNK Superstars -- there are black details at the tongue badge, the branded stamp at the midfoot, and the heel. This contrasts against the white base, whereas the other R-SNK sneaker boasts an all-black construction. The apparel features two tees and a pair of shorts in similar graphics. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 58% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Shimmery Sneaker Designs:** Opportunity for innovative sneaker designs that incorporate reflective and textured materials for a standout look. - **Collaborative Fashion Collections:** The rise of collaborations between fashion brands and sneaker companies to create unique and sought-after collections. - **Snakeskin Pattern Trend:** Increasing popularity of snakeskin pattern in fashion, providing an opportunity to incorporate this trend into footwear and apparel designs. ### Sectors Adopting This - **Footwear and Sneaker Industry:** Disruptive innovation opportunities in creating unique sneaker designs with shimmery, reflective materials and snakeskin patterns. - **Fashion and Apparel Industry:** Opportunity for collaborative fashion collections that combine different fashion brands with sneaker companies to create unique and trendy apparel. - **Textile and Material Industry:** Increasing demand for innovative materials that provide texture, reflectivity, and snakeskin patterns for use in footwear and apparel designs. ## Related on Trend Hunter - [Metallic Slim-Fitted Collaborative Sneakers](https://www.trendhunter.com/trends/country-og-1.md) - [Snakeskin-Detailed Collab Shoes](https://www.trendhunter.com/trends/marathon-capsule.md) - [Stylish Snakeskin Sneakers](https://www.trendhunter.com/trends/python-sambas.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Collaborative Textual Patchwork Sneakers](https://www.trendhunter.com/trends/gazelle-85.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Collaborative Slim Lifestyle Sneakers](https://www.trendhunter.com/trends/crazy-raccoon.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md)