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# Fog-Inspired Timepieces
G-SHOCK's New 'Midnight Fog' Collection Evokes the Elusive Quality of Fog

By Niko Pajkovic | Published 2022-03-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gshock
References: [hypebeast](https://hypebeast.com/2022/3/g-shock-midnight-fog-collection-gm2100mf)

Iconic Casio-owned watch brand G-SHOCK has announced the launch of its 'Midnight Fog' collection, a new ensemble of stylish timepieces featuring honed metal designed to evoke the look and feel of night fog.

The new collection includes three models -- the GM-2100MF, GM-5600MF, and GM-110MF -- all of which boast a revamped octagonal face in a matte finish. The watch's neutral-toned, metal-clad body comes with translucent straps and is offered in various subtle soft wash colors, lending each piece an appropriately foggy quality.

In addition, the new Midnight Fog watches feature a super illuminator LED and EL backlight for nighttime transition, a countdown timer, a 200-meter water resistance, a built-in stopwatch, and a sophisticated alarm system that allows users to set up to five different alarms at one time.

Image Credit: G-SHOCK

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 55% | Activity: 21% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Fog-inspired Timepieces:** Watch brands can explore the use of unconventional materials and finishes to create unique designs.
- **Translucent Straps:** Manufacturers can develop more innovative and durable straps to add value to their watches.
- **Super Illuminator LED:** Companies can incorporate advanced technology, such as super illuminator LED lighting, to enhance the features of their watches.

### Sectors Adopting This

- **Watchmaking:** The watchmaking industry can incorporate new design elements and materials to create unique and innovative timepieces.
- **Technology:** The incorporation of advanced technology in watches can open up new possibilities for companies in the tech industry.
- **Fashion Accessories:** The use of unconventional materials, finishes, and designs in watches can create opportunities for companies in the fashion accessories industry.

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