# Rose Gold Activewear Watches The G-Shock x Kith GM6900 Modernizes a Familiar Silhouette By Michael Hemsworth | Published 2020-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gshock-x-kith References: [uncrate](https://uncrate.com/g-shock-x-kith-gm6900-rose-gold-watch/) & [kith](https://kith.com/collections/kith-monday-program/products/kith-x-g-shock-6900-rose-gold) The G-Shock x Kith GM6900 watch is a new collaboration accessory that takes a familiar timepiece silhouette and modernizes it with a touch of chic styling. The watch features a metal bezel that's covered in a rose gold finish that helps to transform the accessory from a sporty timepiece into a fashion-forward style that will suit the preferences of discerning athletic consumers. The watch maintains a shock and water-resistant profile to keep it in-line with the original model's functionality, and make it suitable for those looking to wear it for athletic purposes. The G-Shock x Kith GM6900 watch is priced at $380 and comes as the first collaboration for the iconic Casio timepiece that will make it relevant once again for young consumers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Chic Styling in Activewear:** Opportunity to create activewear with fashionable elements, appealing to a discerning athletic consumer. - **Sporty Fashion Timepieces:** Opportunity to modernize traditional timepiece silhouettes with stylish finishes, merging sporty functionality with fashion-forward design. - **Collaboration Culture Resurgence:** Opportunity to revive iconic brands through collaborations, attracting attention from young consumers and reestablishing relevance. ### Who This Affects Most - **Athleisure:** Athleisure brands can incorporate chic styling into their activewear lines, catering to discerning athletic consumers seeking fashionable options. - **Watchmaking:** Watchmakers can explore collaborations with fashion brands to modernize their timepiece designs, blending sporty functionality with stylish finishes. - **Accessories Retail:** Retailers focusing on accessories can embrace collaboration culture, partnering with iconic brands to attract young consumers and revive their offerings. ## Related on Trend Hunter - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md) - [Rugged Parisian Timepieces](https://www.trendhunter.com/trends/casio-gshock-x-maison-kitsun.md) - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Chromatic Resin Case Timepieces](https://www.trendhunter.com/trends/gshock-gsteel-gm2110.md)